Television Program Unfit For A Young Kid - 900 Words

One of my fondest moments growing up, besides curling up in my mothers’ arms as she cuddled me, was watching reruns of Tom Jerry. Some parents would question my mother’s choice of letting me watch such a violent cartoon at the tender age of three since it displayed a lot of unforgivingly violent moments such as: how many chokes and gags Tom performed on Jerry and vice versa. It is a tough question to answer, as is the question of whether Tom and Jerry was considered â€Å"excessively violent† television program unfit for a young kid. However, in all honesty, it is up to the parents of the child to regulate what they believe personally to be the best fit for a young child to watch. There is a huge difference between now and then: parents have much more power on regulating what their children see on TV with the technology of parental control that started surfacing recently which did not exist in my time. In this context, many people believed, and probably still do , that the government should have acted as a surrogate for parents whose only control of the TV was the power button. Today, parents can filter or tailor TV programs in majority of ways like the V-chip for example, which allows certain programs blocked off if the parents deem it so or based on ratings. There is also another avenue like the cable satellite boxes that exist today which offer a vast variety of screening tools to prevent children from exploring television channels or programs a parent might feel tooShow MoreRelatedBenefits in Youth Football1608 Words   |  7 Pagesathletic team or simply watching the Olympics or sporting events on television, sports have an influential role in our everyday lives. The outstanding popularity of the sports industry has profoundly affected youth sports organizations that an estimated twenty-six million children ages six through eighteen participate in at least one school or community based athletic program (Smith Smoll, 1997). Well struc tured sport programs can provide youths with opportunities to participate in activities thatRead MoreJuvenile Delinquents Sit At A Table Sporting Jumpsuits1686 Words   |  7 Pagesat a table sporting jumpsuits that’s draped over their street clothes, not knowing what’s expected to happen next during their jail visit at the Douglas County prison in Georgia. The cameras, that are rolling for Beyond Scared Straight, a reality television series that takes at risk teenagers to different state run prisons across the United States to give them a glance of where they ll end up if they continue making wrong choices, show the confused look on the delinquents’ faces when they see theRead MoreAmerican Food Industry : Needs Government Regulation Essay1599 Words   |  7 Pagesappealing. This issue is the ever growing food industry. Kind of taboo to blame food for the severe and skyrocketing obesity rate in America right? Have you ever checked your labels? Know whatâ₠¬â„¢s really in your food? Looked at and researched health programs controlled by politicians and bought and paid for health officials? The American food industry needs to have government regulation to prevent further obesity and malnutrition that is devastating our public health on a national scale. Why does theRead More Sports and Children Essay2179 Words   |  9 PagesSports and Children We no longer live in a society where kids run around actively throughout the neighborhood. The sandlot baseball games, pick up games in the park, and innocence in the children are gone in sports. Today children are more interested in television, computers, and video games and parents are afraid of letting their children run around the streets because of kidnapping. Kids are simply no longer interested in physical activity. A poll of over a thousand parents and one withRead MoreThe Correlation Between Current Brazilian Beauty Standards And Racial Whitening1681 Words   |  7 Pagesdarker complexion. Many Brazilian celebrities have been criticized for having appeared to have lightened or altered their skin. For example, famous soccer star, Neymar da Silva Santos Jà ºnior, was criticized after pictures surfaced from when he was young up until about two years ago; In those photos, he looked Black. Once he started to become famous, he showed more and more common â€Å"white† characteristics, especially in his complexion (Parbhala, 2014). Neymar was once asked if he ever experienced racismRead MoreSchools Can Reduce Childhood Obesity Essay2214 Words   |  9 Pagesthough. These young people need to essentially be given the opportunities to make positive health decisions and learn about good, nutritional values. Educational institutions have the potential to, first and foremost, educate and assist the young people of today with making the positive, healthful choices necessary to maintain good health. Over 4,500 students have been followed in recent research studies and these â€Å"thousands of sixth graders who participated in a school-based health program were lessRead MoreChildhood Obesity : An Epidemic Affecting Children And Adolescents From Different Races And Backgrounds2261 Words   |  10 Pagesseem to care much about what their children eat. They are busy working and running various errands instead of taking it upon themselves to control the feeding habits of their offspring. The fridges at home are stocked with all kinds of calorie-filled unfit foods at the disposal of children. There is no adult in control of the situation. The diet of the children is hence geared toward causing obesity. They are oblivious of this fact and they simply eat whatever is easy to reach (Wang, Youfa, L obsteinRead More The Fatherhood Movement Essay5325 Words   |  22 Pagesexplicitly stated so. In the Early 1900s, courts and state legislatures began to support maternal rights, viewing the mother as the more nurturing parent. The quot;tender yearsquot; doctrine, implemented in many states, encouraged courts to place young children with mothers because mothers were seen as essential to emotional development. The maternal preference continued to increase throughout the 1950s and 60s. With the spread of no-fault divorce laws throughout the late 1970s, and the increaseRead MoreMaggi : A Replacement Space For Production Purpose3535 Words   |  15 Pagesgained quality and powerful complete components of Maggi. 5. Etienne Maurice Firmin Bouisset, a French painter, creative person and graphic artist developed and designed the brand for Maggi. 6. Maggi was a sponsored Hum Log, a way well-liked television program on Doordarshan, India s sole channel throughout 1984. 7. Maggi noodles helped to contribute twenty % to Nestle India s revenues. ready dishes and cookery aids was the sole class that was according positive growth in 2014 for Nestle. Read MoreFoster Care: the Bad the Good and the Solution3729 Words   |  15 Pagesinvolved and decide what to do. RRRemoving the child from the home has to be the best idea right? The home is unsafe and the child is in danger t the best idea must be foster care. However did you consider the effect that would have on that young child? Did you perhaps consider that yes, one parent is a mess b b ut the rest of the house is perfectly fine and that child loves their home life? Now some people might argue that one parent being a mess is enough reason, but I am not convinced.

Rhetorical Analysis Of Jfk Inaugural Address - 1426 Words

As a person who was known for his ability to speak publicly, and communicate comprehensible meanings while inspiring the people of his nation, President John F. Kennedy (JFK) gave his inaugural address on January 20th, 1961 in Washington D.C.. JFK was widely distinguished for his ability to use rhetoric in front of the masses, and in mass media. Like many authors and penman, President Kennedy implemented huge doses of rhetorical strategies in his speech, focusing on the appeals of Aristotle: ethos, logos and pathos. Ethos is used to convince the audience of the author’s credibility, logos is an appeal through the use of logic and reasoning, while pathos is an emotional appeal (Gayle et al). JFK applied all these rhetorical appeals†¦show more content†¦This previous knowledge and image of JFK builds up his ethos before the address was even given. The speech has many quotes that are still well remembered and hold a deep impact in many American lives today. Most notably was the qoute, â€Å"And so, my fellow Americans, ask not what your country can do for youÍ ¾ ask what you can do for your country†(JFK Library). This quote is a prime example of how JFK bridges appeals, pathos and logos, it creates a middle ground and commonality between JFK and the citizens. Also the sense of patriotism brought from this quote is a great example of pathos. Kennedy rarely implements statistics or numbers to build ethos. Instead, he uses his fame and affirming words to build credibility. Having been elected into office, it is a safe assumption that he was already widely accepted as a credible source. He also establishes ethos in the way he portrays himself. Ethos is not built from only a title, but from the verbiage that JFK used admirably. He was well aware of the fact that not everyone supported him or the party he was associated with, and by opening his speech with â€Å"We observe today not a victory of party, but a celebration of freedom†¦Ã¢â‚¬ (JFK Library), JFK is able to discard any hostility toward his political opponents, appealing ethically to the opposing viewers. He then goes on to address these opponents by stating, â€Å"We shall not always expect to find them supporting our view. But we shall always hope to find themShow MoreRelatedRhetorical Analysis Of Jfk Inaugural Address909 Words   |  4 PagesMiguel Garcia English 1020 Campbell 10/05/17 Rhetorical Analysis of â€Å"Inaugural Address† by John F. Kennedy It’s January 20, 1961. Inauguration day for president Kennedy. Entering his first term as president of the United States, he has to give the â€Å"Inaugural Address.† As president of the United States he needs to address his voters and the american people in person or through a television broadcast about his future goals and aspirations. During the transfer of power the US is going on there 14thRead MoreRhetorical Analysis Of Jfk Inaugural Address1414 Words   |  6 PagesJFK Inaugural Address Rhetorical Analysis On Friday, January 20, 1961, in the midst of physical cold and mental Cold War fears, John F. Kennedy gave his inaugural address to the citizens of America and the world, assuring his audience that peace will prevail, and that America, as a unified superpower, will lead the world once again into a new era of peace. His speech, infused with rhetorical appeals, has an anxious and discontent tone, calling for change and the implementation of his vision. ToRead MoreRhetorical Analysis Of Jfk Inaugural Address829 Words   |  4 PagesOne of the most influential presidents in United States history, John F. Kennedy was a brilliant politician and public speaker. In his inaugural address, he sparked hope around the world by discussing the hardships faced by all of society in the present time and then leaving them with a message of freedom, power, and hope. This measure of impact is not achieved easily; Kennedy masterfully utilized the art of rhetoric to emphasize his message and win the hear ts of his people. In the middle of theRead MoreEssay about John F. Kennedy Analysis704 Words   |  3 Pagesï » ¿Leah Moore JFK Inaugural Address Analysis President John F. Kennedy gave his inaugural address on a January afternoon in 1961. His speech includes many rhetorical devices—included to help convey Kennedy’s subject to his audience. The subject is that human rights are determined by God, rather than the government. Some rhetorical devices Kennedy uses are parallelism, anaphora, and hortative sentences. John F. Kennedy’s use of rhetorical devices within his inaugural address help him convey his messageRead MoreRhetorical Analysis Of John F. Kennedy s Inaugural Address Essay1566 Words   |  7 Pages NOT PRIDE BUT FREEDOM: Rhetorical Analysis of John F. Kennedy’s Inaugural Address Tanner A. Woody Anderson University On January 20, 1961, John Fitzgerald Kennedy delivered a speech with a backdrop of snow and a twenty-degree wind blowing in his face in Washington D.C. In his speech, he starts off with saying that his victory is not for a party but it is for freedom. At the climax of his speech, JFK delivers a call to action which is also the most well-known line from his speech:Read MoreRhetorical Analysis Of John F. Kennedy s Inaugural Address971 Words   |  4 PagesA Rhetorical Analysis of John F. Kennedy’s Inaugural Address By 1961, The United States of America was struggling with racial tension and social inequalities, while fighting communism internationally and protecting the public from the weapons and devices of our adversaries abroad. Confusion and fear had invaded the minds of the American people as the cold war neared its pinnacle; they were desperate for a strong, reassuring leader. John F. Kennedy provided this reassurance when he addressed the nationRead MoreJFK inaugural Address853 Words   |  4 Pages Rhetorical Analysis on JFK’s Inaugural Address Majority of the people know the eminent line â€Å"ask not what your country can do for you- ask what you can do for your country† (Kennedy). That is indubitably one of the most well known segments of his speech, however, there are other parts that made it memorable. He knew he was not only speaking to America, but other countries as well. His speech keeps the audience both focused on what is important and understanding of the point he is trying to makeRead MoreRhetorical Analysis Of President Kennedy s Inaugural Speech2018 Words   |  9 PagesWhat rhetorical features does President Kennedy use to achieve his desired purpose? Introduction Politicians often use language to both persuade and imperceptibly control the opinions/decisions of their audience: whether it is to gain their support, to present their point, or implant their principles. It is of utmost importance to them to do this subtly, in order to not come across as too aggressive, intimidating or manipulative. As a result, the politician has to use language that is relatable

Starbucks Customer Satisfaction Free Essays

There are numerous factors that paved the way for Starbucks’ success during the early nineties. I believe that one of their strengths was good knowledge of who their potential customers were and how to please them with their profile, assortment and services. One also has to take notice of their clear vision of becoming America’s third place, this tells me that they’ve had an aggressive vision from the start. We will write a custom essay sample on Starbucks Customer Satisfaction or any similar topic only for you Order Now And of course they’ve matched this with their strategy, from 1992-2002 the company opened about 3500 stores all across America. This gives the company a yearly growth rate of around 350 stores, an impressive number. They also licensed out another 1500 stores. This allowed them to become a household name for the regular American, and the strong brand name was created with all the advantages that comes along with it. They enjoyed plenty of first-mover advantages. All this was financed by boldly taking the company public, despite doubts from most analysts regarding the company concept. And who was the power behind this decision, if not Howard Schulz? Responsible for much of the success, Howard Schulz and his team have proven that their aggressive strategy’s have been key in the success of the company. In other words the management is a big contributor. I’d also like to bring up the human capital of the company, or as the employees are called, the company â€Å"partners†. Since the Starbucks concept of creating an experience for the customer goes hand in hand with partner satisfaction, management have been quite generous to their employees. They’ve for instance provided them with health insurance and stock options. For Starbucks it is key to create long lasting relationships with customers (these customers have proven to be very profitable for the company), demanding good relationships between baristas and customers. Keeping a low employee turnover rate both with baristas and managers has definitely contributed to the company’s success. The live coffee mantra meant, in short, that the company wants to create life surrounding the coffee drinking experience. To create a space outside of the office and the own home where people could drink coffee and enjoy themselves, was something very appealing to consumers, a refuge from the routine of their day. They created value around the consumption of coffee. The main brand image that was created was a premium coffee bean and coffee beverage brand but it’s not the total brand image. They also added attributes of the company to this image such as â€Å"customer intimacy†, â€Å"great ambience† and â€Å"highest quality coffee in the world†. These attributes are all derived from the three main components of the branding strategy: coffee, service and atmosphere. Together this was the brand image of Starbucks created during the period. 2. The reasons because the customer satisfaction scores are down could, in my view, be linked to the fact that the typical Starbucks customer has changed because the customer base has expanded. Their perceptions of the brand are different and because the company really doesn’t know who the typical customer is at the moment, they can’t cater to them as well as they could before. There are examples of this change for instance in the case of stores in southern California where they now have huge numbers of (sometimes lower educated) Hispanic customers instead of the affluent, well-educated white collar 24-44 aged white men and women (mostly women). In exhibit 10 we see that on the scale of what attributes the customers find most important in order to be satisfied, that places 3-7 all are based on one staff members performance that single time. What I mean by this is that the performance level of this will vary from customer to customer and because of that you need a bigger base for the survey than the â€Å"customer snapshot†. This means that it’s not sufficient in correctly measuring the true customer satisfaction. But seeing as this method, supposedly, has been kept constant all the time we can overlook that for a second and see that there has been a decline using the same system of measurement. I then contribute that change to the changing customer, as I wrote in the paragraph above. 3. Starbucks’ main difference between the periods is its size. With the change in size a lot of different attributes naturally follow, some of which are a bit contradictory to the goals Starbucks set out to achieve back in the day. The main concept of creating value for the coffee drinker still exists but they now struggle to keep up their customer intimacy. This is even more enhanced by the perception that Starbucks is simply a money hungry company only interested in revenues and further growth. The product sales also vary between the periods, the coffee connoisseur that bought a lot of coffee beans has been somewhat replaced by the on-the-go customer who just wants the beverage. We also mentioned before that the customer has changed in North America, but even more important, Starbucks have grown internationally with over 1300 stores in total. Both nationally and internationally service innovations have taken place, examples of this are the SVC’s and the wireless internet service. 4. The frequent and loyal customer is the most profitable for Starbucks. Exhibit 8 shows us in quite a clear way that customers with a history of Starbucks purchases that go back 5 years or more, tend to shop 4 more cups of coffee than the average customer that visited Starbucks for the first time last year. In exhibit 9 we’re also shown the clear correlation between customer satisfaction, purchase size and customer life span. The satisfied customer has more visits/month, spends more money each time and stays as a customer of Starbucks for more years than the unsatisfied. So the highly satisfied customer is vital to the business and is always what management strive to acquire. I strongly think Starbucks have shown this strive in a number of ways to keep customers satisfied. First of all a regular customers likes to recognize the salesperson and if this person recognizes them and remembers their drink this is a quality sign for the company. Starbucks are clearly aware of this since they have a lot of â€Å"soft skills† training for new employees. They teach them how to interact and create a lasting bond with the customer. Something that’s of course also key in keeping up this relationship is a low employee turnover, something I mentioned before that they are excellent in doing. Secondly the customers come for the product, this is an area Starbucks still enjoy a great lead in comparison to competitors and they also add another product every season in order to keep the assortment wide and interesting for customers. And lastly the customers need to enjoy a great ambience while at the store and be served quickly. This is something that’s always measured and they try to maintain a great ambience and in regards to the quick service this is something we’re considering in the last question on how to improve. 5. The main goals would be to reduce service time and get closer to the customer by allowing each store to add 20 more hours of labor per week. It is also a way for the company to express their commitment to their customers (lose their image of greed) and show them that despite a loss of short term profit they are willing to sacrifice that in order to keep customer satisfaction high. Would this investment increase customer intimacy, is it even possible for a mega-brand to have customer intimacy? With more time it is obvious that the closeness would improve. A combination of more time for the barista and less waiting time for the customer would result in more time to practice soft skills and build up a rapport with the customer for the barista. The customer would of course build a relationship with the particular barista and a bond would be created that would make the coming visits feel more intimate. To some extent it is possible, since the intimacy mainly is based on the staff and their rapport with customers as I previously stated. But then again it is a faceless organization, they can’t really see and talk to the leaders and internationally not many customer know of Howard Schulz for instance. It’s also quite easy for the customer to feel less important if they’re just one of 20 million served which is the case here. Would this investment yield long term profits for Starbucks? Would it be worth the $40 million? 0 million unique customers are served every day at Starbucks, 21% of those (4. 2 million) are customers with 8 or more visits every month. A staggering 42 % (8. 4 million) only visit 1-2 times per month. These numbers could be related to those shown in exhibit 9, 21 % of customer show the pattern of highly satisfied customers and 42 % show similarity’s to unsatisfied customers. Exhibit 10 tells us that fast service, friendly staff and being t reated as a valuable customer are considered highly important factors for customers to be satisfied. All of these factors would most likely be directly affected by the investment in a positive way. If we only turned one unsatisfied customer into a highly satisfied customer this would result in an increased turnover of $247,494 ((7,2*4,42*8,3)-(3,9*3,88*1,1)). We would have to convert roughly 160. 000 customers using this calculation and over a course of 8,3 years the investment would pay off financially. But in regards to spillover effects such as brand reputation and new business generated by this I believe the number would be even smaller, so definitely I would suggest that they do this. How to cite Starbucks Customer Satisfaction, Papers

Culture Limit Deviation from Social Norms Free Case Study

Question: Talk about how culture limit deviation from statistical norms also how culture limit deviation from social norms? Answer: Analytical comparison between approaches in behavioural theories and cognitive psychology While Psychology as a specific branch of study, focus on particular aspect of human life and often provides a specialized understanding about the behavioural aspects, in its disaggregated form one would find a number of approaches differentiating from each other. Familiarising with processes in which psychology research and theory are applied, unfolds that at one end it oscillates from learning to application of physiological models in mental illness, maladaptive behaviour in other end. This changing phenomenon of applications has led to many theories and models that would fit into varying contexts under the broader branch of psychology. The usefulness of psychological theory and research has been demonstrated by many researchers and practitioner in changing contexts such as education, health service, clinical-social work, legal psychology, not only to improve the understanding of the processes but also achieve solutions for problems in profession Some of the most important approache s of psychology thus are behavioural theories, cognitive psychology, pseudo-dynamic theory, humanistic psychology, physiological psychology. Overall these approaches have application in the area of child development, to learning, mass media, persuasion and attitudinal change and at the other end at application of physiological models in mental illness, maladaptive behaviour and so on. Educational psychology encompasses educational environment, interventions, practices and behavioural assessment in education, and also teacher or instructors training. In the context of health of children, psychology plays a major role mainly in the form of clinical child psychology, children mental health etc. Similarly workplace and legal aspects are equally taken care by application of psychological theories and models. The psychological research and theories has improved a general an understanding about various aspects of childhood development both normalcy as well as deviated, and this knowledge informs further understanding on various developmental disorders (autism and other) and a verities of learning difficulties (for instance dyslexia among other). The psychological research has contributed towards further building up new models on development related disorders in consonance with advances in genetically studies on autism and other neurological issues (Volkmar et. al, 2004). In near past years the magnitude and variety of psychological research has tremendously increased. For example even if new studies on epidemiology have frequently established the commonness of autism spectrum disorders, there are laudable arguments about why the frequency of diagnosis of autism has been more and more (Volkmar et. al, 2004). The research in cognitive psychology makes disaggregate analysis of recognition quo tient of children for different word, formations of texts and many related aspects (Anthony, 1987). There is a number psychological research which provides relevant knowledge about the career developments and job managements, jobs security, employability among many other job related determinants. This includes many linked activities like employee responsibilities towards organisations, Individual awareness about the duties, planning of career, skill development training and re-training as results from psychological analysis (Anderson and Chalk, 1998). The results from many physiological research and evaluations have resonated the existence obligations perceived by new staffs in an organisation influence and act as deciding factor of their continuing with the organisation job with fullest commitment, satisfaction and better performance (Vos et.al, 2009). Given that there are some similarities between behaviourist theory and cognitive psychology approach exist, contrasting dissimilarities too exist, which can be discussed in following. While behaviourist theory dwells upon the approach of psychology bringing together both methodology as well as theoretical aspect, the cognitive psychological approach is based on studying mental related processes like use of language, attention, memory related aspects, perceptions of the subject, solving of problems, thinking and creativity. Alternatively the behaviourist theory emerged as result of reaction towards mentalist psychology to avoid difficulty in predictions and better use of rigorous types of experimental techniques. The behaviourist theory primary tenets are found in works of JB Watson, Skinner among others whereas the cognitive psychology is much known for Carl Wernickes and Paul Broca. In terms of its application, behaviourist theories git use in applied behavioural analyses, managemen t of organizational behaviour and certain mental disorders like autism, substances abuse etc. In contrast the cognitive psychology got its use in recognising and treating depressions which led to the development of therapy as well as antidepressant. By criticisms against these two approaches, the behaviourist theorists voiced in critical words about works of cognitive psychology in terms of missing empiricism and incompatibility in the latters conceptualisation of mental state. In recent times, even the information process mechanism of the cognitive approach is being grossly questioned across modern psychology. However the behaviourist theory too has got criticism in certain components on claim of language being set of acquired habits through conditioning and the process being very gentle and slow in explaining phenomenon vis-a-vis learning of language. There is a number psychological research on areas of developmental difficulty that pre-term babies may encounter. Developmental psychology theory and developmentalsystemstheory are useful in this respect.Developmentalsystemstheory use in psychology focus of genetic factors and traits in psychological changes. Developmental psychology theory believes that knowledge by virtue of na tural process comes from acquiring, reconstructing and then making use of this. Many theories have been propounded to explain certain behaviour and processes associated with the behaviour for children at different time and contexts. Some of them are general behavioural theories, cognitive theories, developmental theories, humanist theories, personality theories, social psychology theories, learning theories. Psychology researchers working on childrenbehaviour employ many specialized techniques under the natural environment by giving children various activities such as games, tasks which children would enjoy and at the same time improve the processes at mental level methods in a scientific way. These applications can help child psychologists and research to solve many of the problems. This also can give learning to many other researchers and students spending lot of time and resources in examining the childrens change of life style. Theories of developmental dyslexia use the theories to design some children who are struggling with their word reading and spelling. In case of alphabetic and number based processes, when a young student start getting into letters which then lead to verbal system (Anthony, 1987). This reasoning of written symbols is associated with speech sounds, is the key design principle of alphabetic writing and must be grasped by the child. Whether this knowledge is acquired implicitly (through the extraction of print-speech correspondences in text) or explicitly (through direct instruction) varies among children (Anthony, 1987).Many of the theories have discussed are compatible in many respects and indeed share the fundamental assumption that achieving reading skill requires use of the alphabetic principle. This principle, effectively applied to print-sound connections and supported by phonological sensitivity, is the critical factor in early success in learning to read (Anthony, 1987). The pol icy design should follow these learnings from physiological research analysis of dyslexia. Although most federal or state policies have taken cognisance of this, but poor political will has not made this so successful around many countries (Rayner et.al, 2011). The consequences of early infant-caregiver attachment in later life have been explained by some psychological theories. This can help to devise checklists for hospital staff and health visitors to help maximise the likelihood of a child forming a secure attachment. Attachment theory of Bowlby and Erikson's stagetheory are some of the very useful ones in this respect. Attachment theory propounded by Bowlby is applicable for normal as well as specific developmental processes. While it is quite normal and expected that most infants requite to realise and relationship with minimum of one primary care-giverfor fulfilling the emotional need and social development, the attachment theory of Bowlby gives an understanding of the magnit ude of these developments or links in terms of parent-child development. Primary research methods used in Psychology: While a number of quantitative and qualitative methods (both tools and techniques) are used in Psychology research, many of their choices depend on the contexts, feasibility, convenience, interpretability and scalability. The quantitative primary research methods used in psychology research aims at experimental examination of developing and testing hypotheses on the respondents behaviour within given situations. Whereas qualitative research methods used in psychology is aimed at scoping and feasibility studies before the actual quantitative study. Also the qualitative research methods used as primary tools in many psychological research aims to disentangle the process or the actual phenomenon behind a specific magnitude of occurrence which quantitative method would not present any detailed solution other than estimation only. The quantitative primary method used in psychological research is manly conducted buy developing questionnaire on selected parameters, following a relevant sampling method (often probabilistic designs), undertaking face to face interview followed by data analysis and interpretation against each research question and hypotheses. The resource on this method could be relatively higher both by time, mind and money. However the main output of the quantitative method used in psychology research is the magnitude of the problem following an estimation closely thought to be similar to the universe. The primary research used in quantitative method in psychology research starts with formative research and end with recommendation for further research on the processes behind the estimated situations. Hence this may lead to right kind of qualitative research method. The qualitative research method used primarily in psychological research are the case studies, ethnography, FGD, in-depth interview (IDI), informal group discussions etc. Among the case study is quite common. In this method a guideline is prepared taking the process related questions about the issues of the ones identified by quantitative survey. Then the guidelines are subjected over the respondents to allow free flow of information mostly unaffected and unbiased by the researcher or external environment. The recorded version of responses are analysed in terms of transcripts and then a detailed content analysed version is prepared. Then final output of the qualitative case study method is to present narratives around the real process behind a condition or situation. The recent research on psychology research however focus on mixed methods comprising of both quantitative and qualitative techniques and tools for getting a holistic picture Thus happens when the quantitative research are design with the scoping information collected through qualitative methods and used to form survey tools and finally verified by qualitative tools and technique to close the loop. This is particularly important as many of the psychological researchers are not only looking for the magnitude of the problems, but also increasing getting interest in unearthing the detailed process behind each phenomenon. This then can help the program people design necessary programs to combat the problems. This approach can thus be helpful for policy purpose besides its usual academic significance. Summary of 2 published research papers Elwell, Laura; Povey, Rachel; Grogan, Sarah; Allen, Candia; Prestwich, Andrew 2013. Patients and practitioners views on health behaviour change: A qualitative study, Psychology Health, vol. 28, no. 6, pp. 653-674. Given the fact that psychology researchers are increasingly being concerned about the quality and nature of psychology research vis-a-vis controversies erupting around these issues, many research are focusing the primary research based investigation to challenge them. The current article by Elwell et al (2013) dwells upon examination of varying perspectives aroud lifestyle related changes in behaviour both from patients view points and health professionals angle. This endeavours to provide understanding to develop relevant interventions for lifestyle related behaviour change intervention primary health care setting. The data for this study comes from FGDs subjected over thirteen health care professionals and 7 patients using questions to illustrate change in their lifestyle behaviour towards a tailored package of intervention. The authors in explaining the results analysed the transcripts based on thematic analysis producing host of issues which has relevance towards developing inter venetins for lifestyle related changes and then implementing those for interventions. The interventions includes time management, suboptimal resources, delay in interventions, personal level circumstances in addition to continuing effort required for behavioural changes. The authors tactically interpret them in the form of 2 super-ordinate types of themes -- external and internal effects over behavioural changes and initiation of behaviour change and their maintenance. This article thus discusses the results in the line of their implications for commissioners in health service and researcher involved in design of intervention and the practitioners responsible for implementation of interventions in lifestyle changes in primary health care. The article in turn infer that a number of factors are responsible for understanding interventions and change in lifestyle behaviour in case of patients and also health professionals, and recommend for taking these revelations into consideration du ring design of interventions from theories of behavioural change. Waters, Allison M.; Mogg, Karin Bradley, Brendan P. 2012, Direction of threat attention bias predicts treatment outcome in anxious children receiving cognitive-behavioural therapy, Behaviour Research and Therapy, vol. 50, no. 6, pp. 428434 In another psychological research based on quantitative primary research method, Waters et al. (2102) discuss about the cognitive behaviour therapy among children. In the backdrop of existing bias in selective direct level attention towards threat based stimuli as a cognitive feature of anxiety related disorders, the current study endeavours to examine individual level differentials in threat attention biases before treatment and the ways in which treatment level outcomes emerge from CBT among anxious persons. This article also tests the have been inconsistency in findings on power of attention bias developing quality outcomes of treatment. The author employs a longitudinal type study in this article examining treatment based outcomes among 35 numbers of clinical type anxious kids for a period of ten weeks CBT therapy which is group-based to examine possibility of children showing attention bias before treatment vis-a-vis threat stimulus, in addition to assessing effect of the CBT ov er attention type bias. The analysis of these data for this paper showed that both children groups have significant magnitude of improvements who received CBT therapy. But the anxious type children with attention bias before treatment on threat led to significant magnitude of reductions in severity of anxiety symptoms compared to anxious children with bias away from threats. Even children with bias before treatment also reflected reductions in bias during the CBT course. Thus this article infers that existing differentials in directions of attention both towards and against threat may have serious implications in treating anxious type children. Two main points from British psychological society code of ethics with human subject? There are several principles led by the British Psychological Society which are also known by code of ethics dealing or researching with human subjects. While there are few general pre-requisites like participants in psychology research maintain confidence on investigators, mutual respect etc. required for good quality psychology research, there are several other codes of ethical principle need to be observed. Two main such principle are Consent and protection of participants which will be discussed here in details. Consent In this principle, based on convenience, investigator of the study ought to inform the participants (respondents) about the study objectives in addition to all relevant aspects behind the current research and intervention which is expected to have reasonable impact on willingness for participation. The study investigator hence must explain other relevant aspects of study asking for inquiry from participants if any. Failure in making complete disclosure before getting informed consent needs further safeguards for protecting the dignity and welfare of the respondents. Research particularly with children respondents or participants with impairments which may limit communication and possible absence of real type consent need special procedures for safeguard. However based on possibility this consent from children and disable adults are obtained. For participants below 16 years age consent must be taken from their parents or teachers in charge and approval from Ethics board or Committee. In absence of real type consent, investigators may take consultation from anybody better placed in appreciating the reaction of the participants in addition to approval from independent level advisors. For research on detained person, utmost care is required in getting informed consents emphasizing on her/ his ability to provide the same freely. Study Investigators need to realise the existence of an authority environment which may influence the participants. In case of longitudinal type of research the consent can be taken on different occasions. Protection of participants Under this code of ethics, it is the primary responsibility of the investigator to ensure protection of the participants from any physical as well as mental risk harm during the process of investigation. Hence in such possible anticipatory situation the participant may be enquired about any components in research procedure which might develop any risk like cultural problem, medical condition of pre-existing nature far which necessary actions may be required in avoiding those anticipatory risk. The respondents may be given information about procedures to contact the investigators within reasonable time if participation faces stress or any potential harms even after precautions taken. When procedures in research could result into undesirable results for respondents, investigator must take responsibility to identify and remove those consequences. For children participants, much greater caution must be taken when results are discussed with teachers and parents. 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