Television Program Unfit For A Young Kid - 900 Words

One of my fondest moments growing up, besides curling up in my mothers’ arms as she cuddled me, was watching reruns of Tom Jerry. Some parents would question my mother’s choice of letting me watch such a violent cartoon at the tender age of three since it displayed a lot of unforgivingly violent moments such as: how many chokes and gags Tom performed on Jerry and vice versa. It is a tough question to answer, as is the question of whether Tom and Jerry was considered â€Å"excessively violent† television program unfit for a young kid. However, in all honesty, it is up to the parents of the child to regulate what they believe personally to be the best fit for a young child to watch. There is a huge difference between now and then: parents have much more power on regulating what their children see on TV with the technology of parental control that started surfacing recently which did not exist in my time. In this context, many people believed, and probably still do , that the government should have acted as a surrogate for parents whose only control of the TV was the power button. Today, parents can filter or tailor TV programs in majority of ways like the V-chip for example, which allows certain programs blocked off if the parents deem it so or based on ratings. There is also another avenue like the cable satellite boxes that exist today which offer a vast variety of screening tools to prevent children from exploring television channels or programs a parent might feel tooShow MoreRelatedBenefits in Youth Football1608 Words   |  7 Pagesathletic team or simply watching the Olympics or sporting events on television, sports have an influential role in our everyday lives. The outstanding popularity of the sports industry has profoundly affected youth sports organizations that an estimated twenty-six million children ages six through eighteen participate in at least one school or community based athletic program (Smith Smoll, 1997). Well struc tured sport programs can provide youths with opportunities to participate in activities thatRead MoreJuvenile Delinquents Sit At A Table Sporting Jumpsuits1686 Words   |  7 Pagesat a table sporting jumpsuits that’s draped over their street clothes, not knowing what’s expected to happen next during their jail visit at the Douglas County prison in Georgia. The cameras, that are rolling for Beyond Scared Straight, a reality television series that takes at risk teenagers to different state run prisons across the United States to give them a glance of where they ll end up if they continue making wrong choices, show the confused look on the delinquents’ faces when they see theRead MoreAmerican Food Industry : Needs Government Regulation Essay1599 Words   |  7 Pagesappealing. This issue is the ever growing food industry. Kind of taboo to blame food for the severe and skyrocketing obesity rate in America right? Have you ever checked your labels? Know whatâ₠¬â„¢s really in your food? Looked at and researched health programs controlled by politicians and bought and paid for health officials? The American food industry needs to have government regulation to prevent further obesity and malnutrition that is devastating our public health on a national scale. Why does theRead More Sports and Children Essay2179 Words   |  9 PagesSports and Children We no longer live in a society where kids run around actively throughout the neighborhood. The sandlot baseball games, pick up games in the park, and innocence in the children are gone in sports. Today children are more interested in television, computers, and video games and parents are afraid of letting their children run around the streets because of kidnapping. Kids are simply no longer interested in physical activity. A poll of over a thousand parents and one withRead MoreThe Correlation Between Current Brazilian Beauty Standards And Racial Whitening1681 Words   |  7 Pagesdarker complexion. Many Brazilian celebrities have been criticized for having appeared to have lightened or altered their skin. For example, famous soccer star, Neymar da Silva Santos Jà ºnior, was criticized after pictures surfaced from when he was young up until about two years ago; In those photos, he looked Black. Once he started to become famous, he showed more and more common â€Å"white† characteristics, especially in his complexion (Parbhala, 2014). Neymar was once asked if he ever experienced racismRead MoreSchools Can Reduce Childhood Obesity Essay2214 Words   |  9 Pagesthough. These young people need to essentially be given the opportunities to make positive health decisions and learn about good, nutritional values. Educational institutions have the potential to, first and foremost, educate and assist the young people of today with making the positive, healthful choices necessary to maintain good health. Over 4,500 students have been followed in recent research studies and these â€Å"thousands of sixth graders who participated in a school-based health program were lessRead MoreChildhood Obesity : An Epidemic Affecting Children And Adolescents From Different Races And Backgrounds2261 Words   |  10 Pagesseem to care much about what their children eat. They are busy working and running various errands instead of taking it upon themselves to control the feeding habits of their offspring. The fridges at home are stocked with all kinds of calorie-filled unfit foods at the disposal of children. There is no adult in control of the situation. The diet of the children is hence geared toward causing obesity. They are oblivious of this fact and they simply eat whatever is easy to reach (Wang, Youfa, L obsteinRead More The Fatherhood Movement Essay5325 Words   |  22 Pagesexplicitly stated so. In the Early 1900s, courts and state legislatures began to support maternal rights, viewing the mother as the more nurturing parent. The quot;tender yearsquot; doctrine, implemented in many states, encouraged courts to place young children with mothers because mothers were seen as essential to emotional development. The maternal preference continued to increase throughout the 1950s and 60s. With the spread of no-fault divorce laws throughout the late 1970s, and the increaseRead MoreMaggi : A Replacement Space For Production Purpose3535 Words   |  15 Pagesgained quality and powerful complete components of Maggi. 5. Etienne Maurice Firmin Bouisset, a French painter, creative person and graphic artist developed and designed the brand for Maggi. 6. Maggi was a sponsored Hum Log, a way well-liked television program on Doordarshan, India s sole channel throughout 1984. 7. Maggi noodles helped to contribute twenty % to Nestle India s revenues. ready dishes and cookery aids was the sole class that was according positive growth in 2014 for Nestle. Read MoreFoster Care: the Bad the Good and the Solution3729 Words   |  15 Pagesinvolved and decide what to do. RRRemoving the child from the home has to be the best idea right? The home is unsafe and the child is in danger t the best idea must be foster care. However did you consider the effect that would have on that young child? Did you perhaps consider that yes, one parent is a mess b b ut the rest of the house is perfectly fine and that child loves their home life? Now some people might argue that one parent being a mess is enough reason, but I am not convinced.

Rhetorical Analysis Of Jfk Inaugural Address - 1426 Words

As a person who was known for his ability to speak publicly, and communicate comprehensible meanings while inspiring the people of his nation, President John F. Kennedy (JFK) gave his inaugural address on January 20th, 1961 in Washington D.C.. JFK was widely distinguished for his ability to use rhetoric in front of the masses, and in mass media. Like many authors and penman, President Kennedy implemented huge doses of rhetorical strategies in his speech, focusing on the appeals of Aristotle: ethos, logos and pathos. Ethos is used to convince the audience of the author’s credibility, logos is an appeal through the use of logic and reasoning, while pathos is an emotional appeal (Gayle et al). JFK applied all these rhetorical appeals†¦show more content†¦This previous knowledge and image of JFK builds up his ethos before the address was even given. The speech has many quotes that are still well remembered and hold a deep impact in many American lives today. Most notably was the qoute, â€Å"And so, my fellow Americans, ask not what your country can do for youÍ ¾ ask what you can do for your country†(JFK Library). This quote is a prime example of how JFK bridges appeals, pathos and logos, it creates a middle ground and commonality between JFK and the citizens. Also the sense of patriotism brought from this quote is a great example of pathos. Kennedy rarely implements statistics or numbers to build ethos. Instead, he uses his fame and affirming words to build credibility. Having been elected into office, it is a safe assumption that he was already widely accepted as a credible source. He also establishes ethos in the way he portrays himself. Ethos is not built from only a title, but from the verbiage that JFK used admirably. He was well aware of the fact that not everyone supported him or the party he was associated with, and by opening his speech with â€Å"We observe today not a victory of party, but a celebration of freedom†¦Ã¢â‚¬ (JFK Library), JFK is able to discard any hostility toward his political opponents, appealing ethically to the opposing viewers. He then goes on to address these opponents by stating, â€Å"We shall not always expect to find them supporting our view. But we shall always hope to find themShow MoreRelatedRhetorical Analysis Of Jfk Inaugural Address909 Words   |  4 PagesMiguel Garcia English 1020 Campbell 10/05/17 Rhetorical Analysis of â€Å"Inaugural Address† by John F. Kennedy It’s January 20, 1961. Inauguration day for president Kennedy. Entering his first term as president of the United States, he has to give the â€Å"Inaugural Address.† As president of the United States he needs to address his voters and the american people in person or through a television broadcast about his future goals and aspirations. During the transfer of power the US is going on there 14thRead MoreRhetorical Analysis Of Jfk Inaugural Address1414 Words   |  6 PagesJFK Inaugural Address Rhetorical Analysis On Friday, January 20, 1961, in the midst of physical cold and mental Cold War fears, John F. Kennedy gave his inaugural address to the citizens of America and the world, assuring his audience that peace will prevail, and that America, as a unified superpower, will lead the world once again into a new era of peace. His speech, infused with rhetorical appeals, has an anxious and discontent tone, calling for change and the implementation of his vision. ToRead MoreRhetorical Analysis Of Jfk Inaugural Address829 Words   |  4 PagesOne of the most influential presidents in United States history, John F. Kennedy was a brilliant politician and public speaker. In his inaugural address, he sparked hope around the world by discussing the hardships faced by all of society in the present time and then leaving them with a message of freedom, power, and hope. This measure of impact is not achieved easily; Kennedy masterfully utilized the art of rhetoric to emphasize his message and win the hear ts of his people. In the middle of theRead MoreEssay about John F. Kennedy Analysis704 Words   |  3 Pagesï » ¿Leah Moore JFK Inaugural Address Analysis President John F. Kennedy gave his inaugural address on a January afternoon in 1961. His speech includes many rhetorical devices—included to help convey Kennedy’s subject to his audience. The subject is that human rights are determined by God, rather than the government. Some rhetorical devices Kennedy uses are parallelism, anaphora, and hortative sentences. John F. Kennedy’s use of rhetorical devices within his inaugural address help him convey his messageRead MoreRhetorical Analysis Of John F. Kennedy s Inaugural Address Essay1566 Words   |  7 Pages NOT PRIDE BUT FREEDOM: Rhetorical Analysis of John F. Kennedy’s Inaugural Address Tanner A. Woody Anderson University On January 20, 1961, John Fitzgerald Kennedy delivered a speech with a backdrop of snow and a twenty-degree wind blowing in his face in Washington D.C. In his speech, he starts off with saying that his victory is not for a party but it is for freedom. At the climax of his speech, JFK delivers a call to action which is also the most well-known line from his speech:Read MoreRhetorical Analysis Of John F. Kennedy s Inaugural Address971 Words   |  4 PagesA Rhetorical Analysis of John F. Kennedy’s Inaugural Address By 1961, The United States of America was struggling with racial tension and social inequalities, while fighting communism internationally and protecting the public from the weapons and devices of our adversaries abroad. Confusion and fear had invaded the minds of the American people as the cold war neared its pinnacle; they were desperate for a strong, reassuring leader. John F. Kennedy provided this reassurance when he addressed the nationRead MoreJFK inaugural Address853 Words   |  4 Pages Rhetorical Analysis on JFK’s Inaugural Address Majority of the people know the eminent line â€Å"ask not what your country can do for you- ask what you can do for your country† (Kennedy). That is indubitably one of the most well known segments of his speech, however, there are other parts that made it memorable. He knew he was not only speaking to America, but other countries as well. His speech keeps the audience both focused on what is important and understanding of the point he is trying to makeRead MoreRhetorical Analysis Of President Kennedy s Inaugural Speech2018 Words   |  9 PagesWhat rhetorical features does President Kennedy use to achieve his desired purpose? Introduction Politicians often use language to both persuade and imperceptibly control the opinions/decisions of their audience: whether it is to gain their support, to present their point, or implant their principles. It is of utmost importance to them to do this subtly, in order to not come across as too aggressive, intimidating or manipulative. As a result, the politician has to use language that is relatable

Starbucks Customer Satisfaction Free Essays

There are numerous factors that paved the way for Starbucks’ success during the early nineties. I believe that one of their strengths was good knowledge of who their potential customers were and how to please them with their profile, assortment and services. One also has to take notice of their clear vision of becoming America’s third place, this tells me that they’ve had an aggressive vision from the start. We will write a custom essay sample on Starbucks Customer Satisfaction or any similar topic only for you Order Now And of course they’ve matched this with their strategy, from 1992-2002 the company opened about 3500 stores all across America. This gives the company a yearly growth rate of around 350 stores, an impressive number. They also licensed out another 1500 stores. This allowed them to become a household name for the regular American, and the strong brand name was created with all the advantages that comes along with it. They enjoyed plenty of first-mover advantages. All this was financed by boldly taking the company public, despite doubts from most analysts regarding the company concept. And who was the power behind this decision, if not Howard Schulz? Responsible for much of the success, Howard Schulz and his team have proven that their aggressive strategy’s have been key in the success of the company. In other words the management is a big contributor. I’d also like to bring up the human capital of the company, or as the employees are called, the company â€Å"partners†. Since the Starbucks concept of creating an experience for the customer goes hand in hand with partner satisfaction, management have been quite generous to their employees. They’ve for instance provided them with health insurance and stock options. For Starbucks it is key to create long lasting relationships with customers (these customers have proven to be very profitable for the company), demanding good relationships between baristas and customers. Keeping a low employee turnover rate both with baristas and managers has definitely contributed to the company’s success. The live coffee mantra meant, in short, that the company wants to create life surrounding the coffee drinking experience. To create a space outside of the office and the own home where people could drink coffee and enjoy themselves, was something very appealing to consumers, a refuge from the routine of their day. They created value around the consumption of coffee. The main brand image that was created was a premium coffee bean and coffee beverage brand but it’s not the total brand image. They also added attributes of the company to this image such as â€Å"customer intimacy†, â€Å"great ambience† and â€Å"highest quality coffee in the world†. These attributes are all derived from the three main components of the branding strategy: coffee, service and atmosphere. Together this was the brand image of Starbucks created during the period. 2. The reasons because the customer satisfaction scores are down could, in my view, be linked to the fact that the typical Starbucks customer has changed because the customer base has expanded. Their perceptions of the brand are different and because the company really doesn’t know who the typical customer is at the moment, they can’t cater to them as well as they could before. There are examples of this change for instance in the case of stores in southern California where they now have huge numbers of (sometimes lower educated) Hispanic customers instead of the affluent, well-educated white collar 24-44 aged white men and women (mostly women). In exhibit 10 we see that on the scale of what attributes the customers find most important in order to be satisfied, that places 3-7 all are based on one staff members performance that single time. What I mean by this is that the performance level of this will vary from customer to customer and because of that you need a bigger base for the survey than the â€Å"customer snapshot†. This means that it’s not sufficient in correctly measuring the true customer satisfaction. But seeing as this method, supposedly, has been kept constant all the time we can overlook that for a second and see that there has been a decline using the same system of measurement. I then contribute that change to the changing customer, as I wrote in the paragraph above. 3. Starbucks’ main difference between the periods is its size. With the change in size a lot of different attributes naturally follow, some of which are a bit contradictory to the goals Starbucks set out to achieve back in the day. The main concept of creating value for the coffee drinker still exists but they now struggle to keep up their customer intimacy. This is even more enhanced by the perception that Starbucks is simply a money hungry company only interested in revenues and further growth. The product sales also vary between the periods, the coffee connoisseur that bought a lot of coffee beans has been somewhat replaced by the on-the-go customer who just wants the beverage. We also mentioned before that the customer has changed in North America, but even more important, Starbucks have grown internationally with over 1300 stores in total. Both nationally and internationally service innovations have taken place, examples of this are the SVC’s and the wireless internet service. 4. The frequent and loyal customer is the most profitable for Starbucks. Exhibit 8 shows us in quite a clear way that customers with a history of Starbucks purchases that go back 5 years or more, tend to shop 4 more cups of coffee than the average customer that visited Starbucks for the first time last year. In exhibit 9 we’re also shown the clear correlation between customer satisfaction, purchase size and customer life span. The satisfied customer has more visits/month, spends more money each time and stays as a customer of Starbucks for more years than the unsatisfied. So the highly satisfied customer is vital to the business and is always what management strive to acquire. I strongly think Starbucks have shown this strive in a number of ways to keep customers satisfied. First of all a regular customers likes to recognize the salesperson and if this person recognizes them and remembers their drink this is a quality sign for the company. Starbucks are clearly aware of this since they have a lot of â€Å"soft skills† training for new employees. They teach them how to interact and create a lasting bond with the customer. Something that’s of course also key in keeping up this relationship is a low employee turnover, something I mentioned before that they are excellent in doing. Secondly the customers come for the product, this is an area Starbucks still enjoy a great lead in comparison to competitors and they also add another product every season in order to keep the assortment wide and interesting for customers. And lastly the customers need to enjoy a great ambience while at the store and be served quickly. This is something that’s always measured and they try to maintain a great ambience and in regards to the quick service this is something we’re considering in the last question on how to improve. 5. The main goals would be to reduce service time and get closer to the customer by allowing each store to add 20 more hours of labor per week. It is also a way for the company to express their commitment to their customers (lose their image of greed) and show them that despite a loss of short term profit they are willing to sacrifice that in order to keep customer satisfaction high. Would this investment increase customer intimacy, is it even possible for a mega-brand to have customer intimacy? With more time it is obvious that the closeness would improve. A combination of more time for the barista and less waiting time for the customer would result in more time to practice soft skills and build up a rapport with the customer for the barista. The customer would of course build a relationship with the particular barista and a bond would be created that would make the coming visits feel more intimate. To some extent it is possible, since the intimacy mainly is based on the staff and their rapport with customers as I previously stated. But then again it is a faceless organization, they can’t really see and talk to the leaders and internationally not many customer know of Howard Schulz for instance. It’s also quite easy for the customer to feel less important if they’re just one of 20 million served which is the case here. Would this investment yield long term profits for Starbucks? Would it be worth the $40 million? 0 million unique customers are served every day at Starbucks, 21% of those (4. 2 million) are customers with 8 or more visits every month. A staggering 42 % (8. 4 million) only visit 1-2 times per month. These numbers could be related to those shown in exhibit 9, 21 % of customer show the pattern of highly satisfied customers and 42 % show similarity’s to unsatisfied customers. Exhibit 10 tells us that fast service, friendly staff and being t reated as a valuable customer are considered highly important factors for customers to be satisfied. All of these factors would most likely be directly affected by the investment in a positive way. If we only turned one unsatisfied customer into a highly satisfied customer this would result in an increased turnover of $247,494 ((7,2*4,42*8,3)-(3,9*3,88*1,1)). We would have to convert roughly 160. 000 customers using this calculation and over a course of 8,3 years the investment would pay off financially. But in regards to spillover effects such as brand reputation and new business generated by this I believe the number would be even smaller, so definitely I would suggest that they do this. How to cite Starbucks Customer Satisfaction, Papers

Culture Limit Deviation from Social Norms Free Case Study

Question: Talk about how culture limit deviation from statistical norms also how culture limit deviation from social norms? Answer: Analytical comparison between approaches in behavioural theories and cognitive psychology While Psychology as a specific branch of study, focus on particular aspect of human life and often provides a specialized understanding about the behavioural aspects, in its disaggregated form one would find a number of approaches differentiating from each other. Familiarising with processes in which psychology research and theory are applied, unfolds that at one end it oscillates from learning to application of physiological models in mental illness, maladaptive behaviour in other end. This changing phenomenon of applications has led to many theories and models that would fit into varying contexts under the broader branch of psychology. The usefulness of psychological theory and research has been demonstrated by many researchers and practitioner in changing contexts such as education, health service, clinical-social work, legal psychology, not only to improve the understanding of the processes but also achieve solutions for problems in profession Some of the most important approache s of psychology thus are behavioural theories, cognitive psychology, pseudo-dynamic theory, humanistic psychology, physiological psychology. Overall these approaches have application in the area of child development, to learning, mass media, persuasion and attitudinal change and at the other end at application of physiological models in mental illness, maladaptive behaviour and so on. Educational psychology encompasses educational environment, interventions, practices and behavioural assessment in education, and also teacher or instructors training. In the context of health of children, psychology plays a major role mainly in the form of clinical child psychology, children mental health etc. Similarly workplace and legal aspects are equally taken care by application of psychological theories and models. The psychological research and theories has improved a general an understanding about various aspects of childhood development both normalcy as well as deviated, and this knowledge informs further understanding on various developmental disorders (autism and other) and a verities of learning difficulties (for instance dyslexia among other). The psychological research has contributed towards further building up new models on development related disorders in consonance with advances in genetically studies on autism and other neurological issues (Volkmar et. al, 2004). In near past years the magnitude and variety of psychological research has tremendously increased. For example even if new studies on epidemiology have frequently established the commonness of autism spectrum disorders, there are laudable arguments about why the frequency of diagnosis of autism has been more and more (Volkmar et. al, 2004). The research in cognitive psychology makes disaggregate analysis of recognition quo tient of children for different word, formations of texts and many related aspects (Anthony, 1987). There is a number psychological research which provides relevant knowledge about the career developments and job managements, jobs security, employability among many other job related determinants. This includes many linked activities like employee responsibilities towards organisations, Individual awareness about the duties, planning of career, skill development training and re-training as results from psychological analysis (Anderson and Chalk, 1998). The results from many physiological research and evaluations have resonated the existence obligations perceived by new staffs in an organisation influence and act as deciding factor of their continuing with the organisation job with fullest commitment, satisfaction and better performance (Vos et.al, 2009). Given that there are some similarities between behaviourist theory and cognitive psychology approach exist, contrasting dissimilarities too exist, which can be discussed in following. While behaviourist theory dwells upon the approach of psychology bringing together both methodology as well as theoretical aspect, the cognitive psychological approach is based on studying mental related processes like use of language, attention, memory related aspects, perceptions of the subject, solving of problems, thinking and creativity. Alternatively the behaviourist theory emerged as result of reaction towards mentalist psychology to avoid difficulty in predictions and better use of rigorous types of experimental techniques. The behaviourist theory primary tenets are found in works of JB Watson, Skinner among others whereas the cognitive psychology is much known for Carl Wernickes and Paul Broca. In terms of its application, behaviourist theories git use in applied behavioural analyses, managemen t of organizational behaviour and certain mental disorders like autism, substances abuse etc. In contrast the cognitive psychology got its use in recognising and treating depressions which led to the development of therapy as well as antidepressant. By criticisms against these two approaches, the behaviourist theorists voiced in critical words about works of cognitive psychology in terms of missing empiricism and incompatibility in the latters conceptualisation of mental state. In recent times, even the information process mechanism of the cognitive approach is being grossly questioned across modern psychology. However the behaviourist theory too has got criticism in certain components on claim of language being set of acquired habits through conditioning and the process being very gentle and slow in explaining phenomenon vis-a-vis learning of language. There is a number psychological research on areas of developmental difficulty that pre-term babies may encounter. Developmental psychology theory and developmentalsystemstheory are useful in this respect.Developmentalsystemstheory use in psychology focus of genetic factors and traits in psychological changes. Developmental psychology theory believes that knowledge by virtue of na tural process comes from acquiring, reconstructing and then making use of this. Many theories have been propounded to explain certain behaviour and processes associated with the behaviour for children at different time and contexts. Some of them are general behavioural theories, cognitive theories, developmental theories, humanist theories, personality theories, social psychology theories, learning theories. Psychology researchers working on childrenbehaviour employ many specialized techniques under the natural environment by giving children various activities such as games, tasks which children would enjoy and at the same time improve the processes at mental level methods in a scientific way. These applications can help child psychologists and research to solve many of the problems. This also can give learning to many other researchers and students spending lot of time and resources in examining the childrens change of life style. Theories of developmental dyslexia use the theories to design some children who are struggling with their word reading and spelling. In case of alphabetic and number based processes, when a young student start getting into letters which then lead to verbal system (Anthony, 1987). This reasoning of written symbols is associated with speech sounds, is the key design principle of alphabetic writing and must be grasped by the child. Whether this knowledge is acquired implicitly (through the extraction of print-speech correspondences in text) or explicitly (through direct instruction) varies among children (Anthony, 1987).Many of the theories have discussed are compatible in many respects and indeed share the fundamental assumption that achieving reading skill requires use of the alphabetic principle. This principle, effectively applied to print-sound connections and supported by phonological sensitivity, is the critical factor in early success in learning to read (Anthony, 1987). The pol icy design should follow these learnings from physiological research analysis of dyslexia. Although most federal or state policies have taken cognisance of this, but poor political will has not made this so successful around many countries (Rayner et.al, 2011). The consequences of early infant-caregiver attachment in later life have been explained by some psychological theories. This can help to devise checklists for hospital staff and health visitors to help maximise the likelihood of a child forming a secure attachment. Attachment theory of Bowlby and Erikson's stagetheory are some of the very useful ones in this respect. Attachment theory propounded by Bowlby is applicable for normal as well as specific developmental processes. While it is quite normal and expected that most infants requite to realise and relationship with minimum of one primary care-giverfor fulfilling the emotional need and social development, the attachment theory of Bowlby gives an understanding of the magnit ude of these developments or links in terms of parent-child development. Primary research methods used in Psychology: While a number of quantitative and qualitative methods (both tools and techniques) are used in Psychology research, many of their choices depend on the contexts, feasibility, convenience, interpretability and scalability. The quantitative primary research methods used in psychology research aims at experimental examination of developing and testing hypotheses on the respondents behaviour within given situations. Whereas qualitative research methods used in psychology is aimed at scoping and feasibility studies before the actual quantitative study. Also the qualitative research methods used as primary tools in many psychological research aims to disentangle the process or the actual phenomenon behind a specific magnitude of occurrence which quantitative method would not present any detailed solution other than estimation only. The quantitative primary method used in psychological research is manly conducted buy developing questionnaire on selected parameters, following a relevant sampling method (often probabilistic designs), undertaking face to face interview followed by data analysis and interpretation against each research question and hypotheses. The resource on this method could be relatively higher both by time, mind and money. However the main output of the quantitative method used in psychology research is the magnitude of the problem following an estimation closely thought to be similar to the universe. The primary research used in quantitative method in psychology research starts with formative research and end with recommendation for further research on the processes behind the estimated situations. Hence this may lead to right kind of qualitative research method. The qualitative research method used primarily in psychological research are the case studies, ethnography, FGD, in-depth interview (IDI), informal group discussions etc. Among the case study is quite common. In this method a guideline is prepared taking the process related questions about the issues of the ones identified by quantitative survey. Then the guidelines are subjected over the respondents to allow free flow of information mostly unaffected and unbiased by the researcher or external environment. The recorded version of responses are analysed in terms of transcripts and then a detailed content analysed version is prepared. Then final output of the qualitative case study method is to present narratives around the real process behind a condition or situation. The recent research on psychology research however focus on mixed methods comprising of both quantitative and qualitative techniques and tools for getting a holistic picture Thus happens when the quantitative research are design with the scoping information collected through qualitative methods and used to form survey tools and finally verified by qualitative tools and technique to close the loop. This is particularly important as many of the psychological researchers are not only looking for the magnitude of the problems, but also increasing getting interest in unearthing the detailed process behind each phenomenon. This then can help the program people design necessary programs to combat the problems. This approach can thus be helpful for policy purpose besides its usual academic significance. Summary of 2 published research papers Elwell, Laura; Povey, Rachel; Grogan, Sarah; Allen, Candia; Prestwich, Andrew 2013. Patients and practitioners views on health behaviour change: A qualitative study, Psychology Health, vol. 28, no. 6, pp. 653-674. Given the fact that psychology researchers are increasingly being concerned about the quality and nature of psychology research vis-a-vis controversies erupting around these issues, many research are focusing the primary research based investigation to challenge them. The current article by Elwell et al (2013) dwells upon examination of varying perspectives aroud lifestyle related changes in behaviour both from patients view points and health professionals angle. This endeavours to provide understanding to develop relevant interventions for lifestyle related behaviour change intervention primary health care setting. The data for this study comes from FGDs subjected over thirteen health care professionals and 7 patients using questions to illustrate change in their lifestyle behaviour towards a tailored package of intervention. The authors in explaining the results analysed the transcripts based on thematic analysis producing host of issues which has relevance towards developing inter venetins for lifestyle related changes and then implementing those for interventions. The interventions includes time management, suboptimal resources, delay in interventions, personal level circumstances in addition to continuing effort required for behavioural changes. The authors tactically interpret them in the form of 2 super-ordinate types of themes -- external and internal effects over behavioural changes and initiation of behaviour change and their maintenance. This article thus discusses the results in the line of their implications for commissioners in health service and researcher involved in design of intervention and the practitioners responsible for implementation of interventions in lifestyle changes in primary health care. The article in turn infer that a number of factors are responsible for understanding interventions and change in lifestyle behaviour in case of patients and also health professionals, and recommend for taking these revelations into consideration du ring design of interventions from theories of behavioural change. Waters, Allison M.; Mogg, Karin Bradley, Brendan P. 2012, Direction of threat attention bias predicts treatment outcome in anxious children receiving cognitive-behavioural therapy, Behaviour Research and Therapy, vol. 50, no. 6, pp. 428434 In another psychological research based on quantitative primary research method, Waters et al. (2102) discuss about the cognitive behaviour therapy among children. In the backdrop of existing bias in selective direct level attention towards threat based stimuli as a cognitive feature of anxiety related disorders, the current study endeavours to examine individual level differentials in threat attention biases before treatment and the ways in which treatment level outcomes emerge from CBT among anxious persons. This article also tests the have been inconsistency in findings on power of attention bias developing quality outcomes of treatment. The author employs a longitudinal type study in this article examining treatment based outcomes among 35 numbers of clinical type anxious kids for a period of ten weeks CBT therapy which is group-based to examine possibility of children showing attention bias before treatment vis-a-vis threat stimulus, in addition to assessing effect of the CBT ov er attention type bias. The analysis of these data for this paper showed that both children groups have significant magnitude of improvements who received CBT therapy. But the anxious type children with attention bias before treatment on threat led to significant magnitude of reductions in severity of anxiety symptoms compared to anxious children with bias away from threats. Even children with bias before treatment also reflected reductions in bias during the CBT course. Thus this article infers that existing differentials in directions of attention both towards and against threat may have serious implications in treating anxious type children. Two main points from British psychological society code of ethics with human subject? There are several principles led by the British Psychological Society which are also known by code of ethics dealing or researching with human subjects. While there are few general pre-requisites like participants in psychology research maintain confidence on investigators, mutual respect etc. required for good quality psychology research, there are several other codes of ethical principle need to be observed. Two main such principle are Consent and protection of participants which will be discussed here in details. Consent In this principle, based on convenience, investigator of the study ought to inform the participants (respondents) about the study objectives in addition to all relevant aspects behind the current research and intervention which is expected to have reasonable impact on willingness for participation. The study investigator hence must explain other relevant aspects of study asking for inquiry from participants if any. Failure in making complete disclosure before getting informed consent needs further safeguards for protecting the dignity and welfare of the respondents. Research particularly with children respondents or participants with impairments which may limit communication and possible absence of real type consent need special procedures for safeguard. However based on possibility this consent from children and disable adults are obtained. For participants below 16 years age consent must be taken from their parents or teachers in charge and approval from Ethics board or Committee. In absence of real type consent, investigators may take consultation from anybody better placed in appreciating the reaction of the participants in addition to approval from independent level advisors. For research on detained person, utmost care is required in getting informed consents emphasizing on her/ his ability to provide the same freely. Study Investigators need to realise the existence of an authority environment which may influence the participants. In case of longitudinal type of research the consent can be taken on different occasions. Protection of participants Under this code of ethics, it is the primary responsibility of the investigator to ensure protection of the participants from any physical as well as mental risk harm during the process of investigation. Hence in such possible anticipatory situation the participant may be enquired about any components in research procedure which might develop any risk like cultural problem, medical condition of pre-existing nature far which necessary actions may be required in avoiding those anticipatory risk. The respondents may be given information about procedures to contact the investigators within reasonable time if participation faces stress or any potential harms even after precautions taken. When procedures in research could result into undesirable results for respondents, investigator must take responsibility to identify and remove those consequences. For children participants, much greater caution must be taken when results are discussed with teachers and parents. Reference: 1. Blair, Clancy Raver, C. Cybele 2012, Child development in the context of adversity: Experiential canalization of brain and behaviour, American Psychologist, vol. 67, no.4, pp. 309-3182. Volkmar, F. R., Lord, C., Bailey, A., Schultz, R. T. and Klin, A. (2004). Autism and pervasive developmental disorders, Journal of Child Psychology and Psychiatry, 45: 135170.3. Rayner, Keith; Foorman, Barbara R.; Perfetti, Charles A.; Pesetsky, David and Seidenberg, Mark S. (2011). How Psychological Science Informs the Teaching of Reading, Psychological Science in the Public Interest, 2(2): 31-74.4. Anthony V. Manzo (1987). Psychologically Induced Dyslexia and Learning Disabilities, The Reading Teacher, 40(4): 408-4135. Anderson, Neil and Schalk, Ren (1998). The Psychological Contract in Retrospect and Prospect, Journal of Organizational Behavior, 19 (Special Issue: The Psychological Contract at Work): 637-6476. Vos, Ans De; Stobbeleir, Katleen De and Meganck, Annelies (2009). The Relationship be tween Career-Related Antecedents and Graduates' Anticipatory Psychological Contracts, Journal of Business and Psychology, 24(3): 289-298.7. Speer, S. A. and Stokoe, E. 2014, Ethics in action: Consent gaining interactions and implications for research practice British Journal of Social Psychology, vol. 53, no. 1, pp. 5473.8. Rucker, D. D., Preacher, K. J., Tormala, Z. L. and Petty, R. E. 2011, Mediation Analysis in Social Psychology: Current Practices and New Recommendations, Social and Personality Psychology Compass, vol. 5, no. 6, pp. 359371.9. Steven C. Hayes, Matthieu Villatte, Michael Levin, and Mikaela Hildebrandt 2011, Open, Aware, and Active: Contextual Approaches as an Emerging Trend in the Behavioral and Cognitive Therapies, Annual Review of Clinical Psychology, vol. 7, pp. 141-16810. Hallion, Lauren S. Ruscio, Ayelet Meron 2011, A meta-analysis of the effect of cognitive bias modification on anxiety and depression, Psychological Bulletin, vol 137, no.6, 940-958.11. Elwell, Laura; Povey, Rachel; Grogan, Sarah; Allen, Candia; Prestwich, Andrew 2013. Patients and practitioners views on health behaviour change: A qualitative study, Psychology Health, vol. 28, no. 6, pp. 653-674.12. Babcock, JC, Green, CE, Robie, C 2004, Does batterers treatment work? A meta-analytic review of domestic violence treatment,. Clinical Psychology Review vol. 23, pp. 1023-1053. 13. Beck, AT 1970, Cognitive therapy: Nature and relation to behavior therapy, Behavior Therapy, vol.1, pp. 184-200.14. Beltman, MW, Oude Voshaar, RC, Speckens, AE 2010, Cognitive behavioural therapy for depression in people with a somatic disease: Meta-analysis of randomised controlled trials, The British Journal of Psychiatry, vol. 197, pp. 11-19. 15. Beynon, S, Soares Weiser, K, Woolacott, N, Duffy, S, Geddes, JR 2008, Psycho-social interventions for the prevention of relapse in bipolar disorder: Systematic review of controlled trials, The British Journal of Psychiatry, vol. 192, pp. 5-11. 16. Fry, Margaret 2012, An ethnography: Understanding emergency nursing practice, belief systems, International Emergency Nursing, vol. 20, pp. 12012517. Waters, Allison M.; Mogg, Karin Bradley, Brendan P. 2012, Direction of threat attention bias predicts treatment outcome in anxious children receiving cognitive-behavioural therapy, Behaviour Research and Therapy, vol. 50, no. 6, pp. 428434

Participation Report Essays - Units Of Information, ViewSonic

Participation Report PARTICIPATION REPORT # 2 CHAPTER 4 PART 1 ? IN BRIEF MAIN IDEAS MICRO-BRAIN The first steps I would take in creating bulletin boards would be to have each of my four bulletins very colorful and I especially like the idea of a pyramid. The first board would be red and I would use yellow letters for the words ?systems unit,? ?memory,? and ?brain.? I would compare the systems unit of the computer and the systems unit of our brain, which is ?memory.? Then draw a computer and a brain then show where the memory of each is located. At the very top of the pyramid CPC would be added and at the bottom CENTRAL PROCESSING UNIT. BYTES OR BITE The next step would be to use another bright color. This color pyramid will be green with the words ?BIT,? ?BYTES,? and ?NIBBLE,? and will be used adjacent to green, yellow and red apples, the combination of the two things will give the impression of how many bytes and/or digits can be taken off the apples. Some of the apples will have one bite out of it, and another will have four and so on. There will also be numbers, letters, upper and lowercase letters of the alphabet, and punctuation marks, which will be done in yellow. KILA, MEGA, & GIGA RAM----&----ROM My next pyramid will be orange using again big numbers and letters with several words and their meanings, such as Kilobyte is1000 bytes (KB or K), Megabyte is one million bytes (MB), Gigabyte is one billion bytes (GB). The words Ram (Random Access Memory) - which means content will be lost if disconnected - and ROM (Read Only Memory) ? which means contents is not lost if computer is disconnected - will be used along with the words data, information and memory and their meanings. I will be using yellow for my meanings and such. JARGON OF A COMPUTER The last pyramid would be done in blue with yellow lettering. This pyramid consists of a brief explanation of certain words and there use. I know that in my previous pyramids that I have used some words more than once. Repetition can be very helpful for some children. Date is a collection of facts, words, numbers, pictures and sounds. Program is instruction that tells a computer how to perform a task. Command is an instruction given to a computer. User response is a users input to a question from a program. Each word that is underlined will be in uppercase letters and their meaning will be in lowercase letters. CONCLUDING REMARKS In each of these pyramids there are eight sections and in each section there is plenty of room to put all the information and items needed to get across to middle school children what they need to know about the computer and it's parts. Using bright colors and the same yellow for each of the letters should be an eye catcher to students. The bulletin board that most teachers use is fifty-nine by fifty-nine inches This was a fun project and hope I did it correctly. PART: 2 Before buying a monitor try it out, whenever possible ask for a thorough, hands on demonstration. Dependable retailers will allow a customer to test out their hardware and arrange special demonstrations. If not, then you should probably go somewhere else to buy your computer parts. Pay close attention to specific size of the monitor making sure the size is correct for your intended use. A large monitor allows you to view more information all at once. A smaller monitor such as 15 inch may not give a clear screen and may give a little more glare than you might want. Determine who is responsible for the maintenance, and will you have complete support from the dealers you purchased it from? Some dealers perform on-site service others use service centers. Some computers may be sent thousands of miles away for repairs so it is best to find out if they give you one in it's place while the repairs are being done. Some dealers have service contracts but you do need to make sure that a monitor is taken care of. Their service contract may only take care of your printer or something like that. I

Culture in the Beijing Olympics Essays

Culture in the Beijing Olympics Essays Culture in the Beijing Olympics Essay Culture in the Beijing Olympics Essay Essay Topic: The Joy Luck Club Culture In The Beijing Olympics Introduction The Olympics Is a tradition that symbolizes strength, perseverance, and the melting of nations, tracing all the way back to 776 BC. I find the Olympics by themselves very interesting, but when you add in the culture of a prominent country, I think it becomes so much more. After reading The Joy Luck Club by Amy Tan, the Chinese culture began to intrigue me; making the two together a great research paper topic. This was not my first topic though. I was sick the day my class chose theirs, so I ended up with Communism In China. Although It was not Ideal, I thought I could write a lot about It. The day after, the Idea of The Bell]ling Olympics came to me. Since no one else had it yet, I believed that it would be a great fit for me. I was looking forward to mainly learning about the Chinese culture and how that was incorporated into the games, as well as the symbolic aspects of it all. I also planned on finding a lot about the Chinese athletes and what they thought of being in the Olympics, as well as how it affected them and their families. Research Method The majority of my research was done online, right here on my pad and computer, UT I also found a little information elsewhere. I tried to use the database research method given to us, but was unable to find details that I had not already found on a previous site. Although I did not have much luck with the database method, I was able to find an abundance of information throughout the internet, including an online eBook called Inside The Beijing Olympics by Jeff Ruffle. A few of the specific terms that I actually searched were: The National Stadium, the National Swimming centre, the Dancing Beijing (which is the Beijing Olympics official logo), and the opening and closing ceremonies. I decided to search each of those terms individually because I felt that they had a lot of specific meaning and information behind them. Concluding my research, a little over half of my best information came from multiple reliable websites on the Internet. Results The location of Beijing, china was chosen for the 2008 Olympic Games after a group of people called the International Olympic Committee, came together and voted (Beijing Olympics). Beijing won out of the option of three others. They were chosen because they were willing to greatly invest in the construction of grand venues and remonstration. The main building, where the opening and closing ceremonies were held, was named the Belling National Stadium, otherwise known as the Birds Nest. Besides the Beijing National Stadium, the other Iconic arena built for the 2008 games, was the Beijing National Aquatics Center. This building was also known as the Water Cube. Both buildings were given their nick names due to their appearance from the outside. To start off the Olympic Games as usual, there was the opening ceremony. So much hard work, thought, and culture was put Into the creation of this celebration/ lived the number eight would give them good luck and prosperity. Two parts of the ceremony were called the Brilliant Civilization and the Glorious Era, representing the Chinese civilization and the modern China (Opening Ceremony). All together, the opening ceremony was hoping to represent the Chinese culture and the dream of peace between all of the worlds people. The torch relay and lighting of the flame was not forgotten though. Almost all other main traditions were still continued, but were not unique to the Beijing Olympics. As for the center of attention of the Olympics: the athletics, there were 43 world scores and 132 Olympic records set. The Chinese came out with 51 gold medals, 21 silver medals, and 28 bronze medals, for a total of 100 medals (2008 Statistics and Summary). Although they won the most gold medals, the United States beat them by ten for an overall medal count with 110. One of the most famous athletes from the Beijing Olympics is Michael Phelps, who won a whopping eight gold medals, which definitely gave the US an advantage. Even though many people love the athletic aspect of the Olympics, there is so much more to it than Just that. The Dancing Beijing emblem (or what many would insider the Beijing Olympics official logo) symbolizes a Chinese seal and the Chinese character Jinn. The name Jinn is from the name of the host city and is depicted in the form of a dancing figure (Modern and Ancient). This is Just one of the many symbolic emblems that are related and connected with Chinese culture and the Beijing Olympics. The Beijing Olympics motto or slogan was One World, One Dream. This is saying that all of the nations, despite everyones race, religion, or beliefs, are from the same world and seek the harmony of all participating in the Olympics. All the athletes from all over the world come together to compete and strive for the same goal, but only the hardest working will succeed. The motto also represents the entire country of China, and maybe even more, in saying that they believe in creating modernizing, harmonious, and peaceful world that is ready to lend a helping hand at any time. Coming back to the athletic side of the Olympics, it is important to know that about 10,942 athletes competed in the Beijing Olympics. There were almost 302 events out of a total of 28 sports. This competition of sports and athletics lasted from August eighth of 2008, through August 24th of 2008. Not only were there that many athletes but there was approximately 302 nations competing against each other for bronze, silver, and gold medals (2008 Summer Olympics). For many countries, winning any medal at all was a huge accomplishment. Anyone from a third world country who was lucky enough to win a bronze or silver medal, was more than ecstatic. One who does this well in the Olympics would be proud to represent their home country and even more pleased to be a role model for many of those still at home, who may not be as fortunate. This definitely came into play in the The closing ceremony of the Beijing Olympics was also a very big cultural aspect. It once again began at 8:00 oclock on the 24th, as the Chinese believed that eight was linked with confidence and other lucky characteristics. To start off the closing ceremony, many fireworks are lit off, which are a large part of the Chinese culture especially at big events. Fireworks are then followed by the raising of the flag of Peoples Republic of China, along with their national anthem. Continuing on after that, more fireworks and other elaborate performances are put on and medal ironies are finally wrapped up. Lastly, there is a procession of all those who volunteered and helped work and set up the Olympics, along with all the athletes who participated. The procession includes all the flags of the athletes countries and many torches of light. After the torch is put out, it then concludes the Beijing Olympics of 2008. Discussion Summary To conclude my research paper, I have to say I really enjoyed learning about the Beijing Olympics and the Chinese culture. If I had time, I would go into greater research about the construction of all the massive buildings made for the Olympics ND how the Chinese handled that. I think it would be extremely interesting considering the time frame they were given and the amazingly difficult architecture. I was in awe at the beauty of all them in the photos I found, and could not help but wonder how they managed to build them. On the other hand, some advice that I would give to someone else researching this topic, would include making sure to specify about the Chinese part of the Olympics, and not Just the athletes. I would say this because it took me some time to find information that was mainly focused on the Chinese culture being expressed in different parts of the Olympics.

Conflicts in Measuring Progress - Megacity in Asia (Seoul) Essay

Conflicts in Measuring Progress - Megacity in Asia (Seoul) - Essay Example The city’s rapid expansion and transformation comes with challenges in addition to the positive impacts. It is therefore worthwhile to explore impacts of urbanization in the city of Seoul considering issues of sustainability, effects to the environment, housing, transport systems and the overall quality of life. Though it was originally a phenomenon of cities from the west, urbanization has invaded even cities in Asia. According to (Clark, 2003), the world society is fast become urban in characteristic and this can now be applied to Seoul. As a result of an explosion in population, Seoul’s urbanization impacts are unique as compared to has been observed elsewhere such as in America and Europe. The periods from 1960 through the 1970s have seen South Korea grow at a rate of 10% economically. Per capita income was $76 in the year 1970 and has grown to more than $19,000 in just forty years; overall GDP is close to $ one trillion. Being the country’s biggest city and trade hub, the population of Seoul has increased by more than 500% since the year 1960; rural urban migration especially to Seoul has been on the rise. Though it sits on just 0.61% of South Korea’s total area, 84% of institutions and agencies of government, 88% of the country’s biggest companies and 75% o f major universities are hosted by Seoul. An excess of 65% in terms of financial/bank transactions are done in this city (Jeon, 2005 P.5). There is no other city across the globe taking an economic burden matching that of Seoul. Only 20sq.m of residential space is available per individual at the moment, this is extremely low as compared to other developed cities like New York, London and Paris. Tokyo has 55sq.m per person even though is considered highly populated. Basing on square kilometers, Seoul’s is 23,908 which is denser than Tokyo’s 7,099 persons. On the Gini index of income inequality Seoul scores 0.36,

Discovering Statistics Using SPSS Assignment Example | Topics and Well Written Essays - 3000 words

Discovering Statistics Using SPSS - Assignment Example The data for this report was collected using a standardized questionnaire. The questionnaire contained three sets of questions. The first set comprised 21 separate questions concerning five dimensions of service quality. Sub-questions 1 through 6 focused on tangible elements of the service. Sub Questions 20 and 21 measured the empathy dimension, whilst 16 through 19 measured the assurance dimension. Questions 7, 10,11,12 focused on reliability with 8, 9, 13,14,15 measuring responsiveness. These questions followed a similar format to previous research in this field, such that measurement validity was maintained; a 5 point scale was used to allow respondents to rate the service performance. The second set of questions attempted to get the respondents to weight the importance they attached to each of the five dimensions of service quality. The third set of questions were ‘key independent variables’ which measured respondent characteristics. These allowed us to ascertain the demographics of the sample and facilitate analysis of variance later. The questionnaire was pre†tested for face validity with potential users of the sports center. There were no problems with face validity and the questionnaire was deemed to be reliable. The sampling method took the form of a probability sample of students at the University in question. The sampling frame was composed of the email addresses of all students. Using simple random sampling a sample size of 200 was deemed appropriate † with the potential sampling error of 9%. The research used a structured questionnaire which is characterized by a diverse scales; the questionnaire was divided into three categories. The first questionnaire was determined to assess the service quality of the sports center; the results obtained on a five-point Linkert scale. The second part of the questionnaire attempted to evaluate the most important sports’ services and facilities according to the views of the students; the importance was measured on a scale of one-hundred percent.

Buildilng Construction for the Fire Service Research Paper

Buildilng Construction for the Fire Service - Research Paper Example Also, this paper explains that the knowledge of the building collapses greatly impacted the revision of the building codes. Building design is typically the application of the engineering and architectural knowledge in the design of buildings. Building design begins as an idea (Allen & Iano, 2004). Thus, it is the creative architect who creates or manages the over-all building design works. The practical engineer, on the other hand, implements what is on the blueprint. In the modern era, building design has been highly specialized. Due to the multifarious demands (e.g., fire-proof structures) in building quality structures, different and specialized technical professionals are needed to get the job done. By and large, the activities and implementations of the building design greatly involve time, cost, and performance (Groak, 1992). Production time and cost, on the other hand, are to be harnessed without compromising quality result (Chan & Chan, 2002). In the designing a building, few parameters are considered: (1) the shape or structure of the building; (2) the forces inherent in the designed building; (3) processes in the assembly of materials; (4) the materials to be used; and (5) the connections from one material to another (Groak, 1992). First, the shape of the building largely shapes the design. It is primarily concerned with the relation between the whole building and its structural members (Groak, 1992). The principle is basically drawn from mathematics; the geometrical shape of an object determines its strength or weakness. In fact, the structural shape defines the motion of forces. For instance, the geometrical shape of bi-axial symmetry and cellular spaces are advantageous to earthquake phenomenon (Groak, 1992). Furthermore, shapes either expand or shrink space like the block design (Chang & Chang, 2002). And in times of calamity, the building’s space helps or dissipates the movement of fire within the

Substance Abuse Among Healthcare Professionals

Substance Abuse Among Healthcare Professionals â€Å"Statistically, about 10-15 of you have or will develop a substance use disorder† (Welsh 2002). This quote is stated by Christopher J. Welsh, M.D. to a group of healthcare providers during a substance abuse lecture. He is reinforcing the fact of how likely a healthcare worker can get into the habit. Substance abuse can include, but is not limited to, alcohol, narcotics, benzodiazepines and illegal drugs. It is not officially known why the abuse is so common in this specific group but it can be easily assumed that knowledge, access, and psychological issues would play a huge part. According to Dr. Welsh, the reasoning behind not knowing why substance abuse is so prevalent is because the majority of healthcare workers strongly object to the idea that they are addicted. In other words, they are in denial. There are two specific levels that drug users can divide themselves into: Abuse, which is the milder of the two, and dependence, which takes a more intense intervention and effort to cut the person of the habit. Since the focus of this paper is substance abuse that is the category that will be discussed. What exactly is considered abuse and how is it distinguished between an actual medical need? In Dr. Welshs lecture he mentioned four factors that are included. According to him at least one of these four factors must be accurate in order to be considered official abuse. These factors are: (1) A person is unable to complete social tasks in his or her life, (2) The consistent use of the drug in unsafe situations, (3) repeated drug affiliated legal offenses and (4) use of drugs even though it may cause social or interpersonal problems (Welsh 2002). For example, if a person is diagnosed with an anxiety disorder you may be prescribed Alprazolam. It is not considered abuse if you take your prescribed dose for oncoming anxiety while following the doctors instructions. When having an anxiety attack, or other symptoms of anxiety, Alprazolam helps to relax the person and help them feel ‘normal. When using Alprazolam without anxiety it can give a ‘drugged feeling with symptoms such as severe drowsiness to the point of impairment (Epocrates). Therefore if you use the drug without anxiety in unsafe situations, such as driving, it is considered abuse. When a person uses a drug they do so with the intention of trying to make themselves feel better. This could be a major cause for the denial that they actually have a problem. Not every person realizes how it affects friends, family, and peers. Even more so, they do not realize how it affects their job. It would take most people a serious intervention in order to help them break the habit. In the topic of drug use in the Health care workforce three questions come to mind: Why is it so prevalent among this specific profession? What are the signs to show if/when you should involve yourself with the suspected abuser? And where is help provided for the substance abusers? These three ques tions will be discussed in the following paragraphs. Why is substance abuse so prevalent in health care professionals? As mentioned above there are no precise facts as to why it is, because of the large percentage of people denying that what they do is considered abuse. Also mentioned above is that it can be assumed the reason can fall into at least one of the three categories: knowledge, access, and psychological factors. When a person works in healthcare they are exposed to a lot of basic information not commonly known outside of the healthcare facility, even if it is unintentional. An employee may hear and/or see how a patient is reacting to certain medications, such as morphine, see it is relaxing for the patient, then gain the knowledge that it is a medication that makes you ‘feel good. On an even higher level, many healthcare workers are required, for their job, to know what a drug does, why it is being given to the patient, and what common and serious complications to monitor for. When a nurse is ‘hands on with the p atient they become even more acquainted with the effects of the drugs. This can contribute to any future situation where the nurse may want to experiment. With this information at hand healthcare workers feel more comfortable using drugs and feel as if they can manage them better than the average person because of their knowledge. The access of drugs is a contributing factor as well. A nurse who works full time works at least 36 hours per week, giving him or her plenty of access to drugs. Although the new technology is making it harder to steal medications, it is still done. In addition to stealing nurses often time befriend doctors and could have doctors write prescriptions which allows even more access to drugs. Being a nurse, as mentioned above, requires knowledge of drugs and what they are used for. Because of this a nurse could make an appointment with her doctor, name specific symptoms, and know they will get a drug that they are seeking. Lastly, psychological factors contribu te to substance abuse being so prevalent. Nurses and Physicians have extremely stressful jobs, and they may seek to alleviate their stress in drug form. According to a study done by Cicala (2003) 8-12% of physicians abused or became substance abusers and Trinkoff and Storr (1998) did a study only to find that 32% of the 4,438 nurses being studied had some form of abuse. With all things considered, these are only including the healthcare individuals who admitted to having an abuse problem. Most of the drugs found to be used among the physicians were opioids and benzodiazepines while nurses had a wider variety and included illegal substances such as cocaine (Cicala 2003). What are the signs to show if/when you should involve yourself with the suspected abuser? According to a study done by Samuel D. Uretsky, PharmD (2008), it is difficult to determine a drug abuser in the healthcare field because it is generally found the job is the last thing to be affected. He goes on to explain that families and social lives are first to be torn apart versus in the average non healthcare worker there are the early signs to look for: being consistently late or absent, slacking off on the job, etc. He also goes on to make a valid point of coworkers not noticing, or turning their shoulder away from signs of abuse because they may be friends or they just dont want to get involved. In an online government brochure it sets certain guidelines to determine if the suspected individual is an abuser. These guidelines include: change in attitude and appearance, â€Å"heavy wasting of drugs†, relationships start to decline, more time than necessary spent near the drug sup ply, â€Å"insisting† on handling all injected narcotics, etc (Department of Justice). As a nurse we learn to follow the chain of commands. With this in mind it puts anyone at the predicament of being ‘the rat. No one wants to be the person who puts another persons license and career on the line. However, many patients are in the hands of drug abusers. When it doubt, or if making excuses for the potential drug abuser it, think if you would let a person of great importance to you be in the care of that specific healthcare worker. When suspecting a coworker of drug abuse you must, again, follow the chain of commands. Go to the charge nurse, or if it happened to be the charge nurse then go to the nurse manager. Most of the time, the employee will be approached by their superior and talked to about the obvious concerns. Many times this wakes them up to realize they actually have a problem and immediate improvements are shown, however sometimes it takes more serious interven tion (Department of Justice). Where is help provided for the substance abusers? There are a range of different rehabilitation programs available all over the country and some specific to health care workers. In fact, there are some affiliations aimed at preventing substance abuse among healthcare workers. The Behavioral Health Research Center of the Southwest has started to develop programs to help prevent the abuse. The method of prevention is to send messages out in different forms and educate the prevalence. They are trying to influence this by making it a part of their health and wellness program. â€Å"Included in our campaign are messages delivered in educational videos and newsletters, health risk appraisals, and personal health coaching† (BHRCS 2007). This is all taking place in Albuquerque, New Mexico, but this is just the start of prevention. They hope to expand to health care workers around the country. The Interventional Project for Nurses, or IPN, has been created to assist nurses whose jobs m ay have been impaired or started to be impaired by drug use, alcohol use, or mental disorders. A nurse can place their own self in the program or can be placed in the program by their superior, or employer (IPN). Depending on where the individual works is the determining factor of what happens to the nurse, if caught being a substance abuser. The nurse could get as little as probation to as much as being fired in addition to losing their license. Either way, the program is there to help Nurses get back on their feet and get over their addiction. As a recap, drug abuse is prevalent in healthcare although there is no factual information to determine why, it can only be assumed. There are many abusers all around you as you work in the healthcare field and most go unnoticed. Their signs and symptoms are not the same as the average drug abuser and their work tends to be the last thing severely affected, making it more difficult to determine the abusers. If drug abuse is suspected it is an obligation as a licensed nurse to report it in the chain of commands, which in the long run will benefit the bigger picture. Being a drug abuser is a hard situation which may seem to have a dead end, however there are many rehabilitation programs focused on health care workers and at least one large affiliation focusing specifically on Nurses. Although it seems common sense that abusing drugs is wrong, it does not happen overnight. A person may find relief with a drug and start to use it without it thinking of long term effects. They may casuall y use it once and a while, and then increase it to more often, and then very frequently. Being educated on drug abuse, before stepping foot into the real world of nursing, helps to be prepared through primary prevention. Drug abuse, though hard to determine has a huge impact on our health care system as a whole and needs to be remedied. It is progressively improving, however only baby steps. This isnt a perfect world and not everyone can be helped, however, every person you help is one step in the right direction for our future. References Uretsky, Samuel D. (2004). Addicts in the OR? Retrieved July 17, 2008, from  www.medhunters.com No Author (2007). Substance Abuse Among Healthcare Professionals. Retrieved  July 17, 2008, from www.addictionsearch.com Behavioral Health Research Center of the Southwest (2007). Substance Abuse  Intervention for Healthcare Workers. Retrieved July 17, 2008, from  http://www.bhrcs.org Welsh, Christopher J. (2002). Substance Use Disorders in Physicians [Powerpoint  Slides]. Retrieved from www.alcoholmedicalscholars.org/physician-out.htm Department of Justice (n.d.) Drug Addiction in Healthcare Professionals. Retrieved  from www.deadiversion.usdoj.gov/pubs/brochures/drug_hc.htm Intervention Project for Nurses (2008). Retrieved from http://www.ipnfl.org Alprazolam (n.d.). Epocrates Online. Retrieved on July 17, 2008, from  www.epocrates.com

Influence of Realism on Literature :: Literature Realism

Influence of Realism on Literature After World War I, American people and the authors among them were left disillusioned by the effects that war had on their society. America needed a literature that would explain what had happened and what was happening to their society. American writers turned to what is now known as modernism. The influence of 19th Century realism and naturalism and their truthful representation of American life and people was evident in post World War I modernism. This paper will try to prove this by presenting the basic ideas and of these literary genres, literary examples of each, and then make connections between the two literary movements. Realism Modernism not only depicted American society after World War I accurately and unbiasedly, but also tried to find the solutions brought upon by the suffering created by the war (Elliott 705). The realistic movement of the late 19th century saw authors accurately depict life and it’s problems. Realists attempted to â€Å"give a comprehensive picture of modern life† (Elliott 502) by presenting the entire picture. They did not try to give one view of life but instead attempted to show the different classes, manners, and stratification of life in America. Realists created this picture of America by combining a wide variety of â€Å"details derived from observation and documentation...† to â€Å"approach the norm of experience...† (3). Along with this technique, realists compared the â€Å"objective or absolute existence† in America to that of the â€Å"universal truths, or observed facts of life† (Harvey 12). In other words, realists objectively looked at American society and pointed out the aspects that it had in common with the general truths of existence. This realistic movement evolved as a result of many changes and transitions in American culture. In the late 1800’s, the United States was experiencing â€Å"swift growth and change† as a result of a changing economy, society, and culture because of an influx in the number of immigrants into America. Realists such as Henry James and William Dean Howells, two of the most prolific writers of the Nineteenth-century, used typical realistic methods to create an accurate depiction of changing American life.

Beowulf: The Battle of Good and Evil

Beowulf is one of the oldest and most extensive poems in the history of literature today. It is also considered to be one of the pioneers of the â€Å"good versus evil† theme. While the poem revolves around the adventures and battles of Beowulf, the message of the story consistently conveys the concept that good would always defeat evil. The plot itself is already evidence enough to the theme of the poem. As a warrior, Beowulf helps fight the evil Grendel, his mother, and the dragon to save the people of Heorot.Beowulf clearly believes in goodness as it is the will of God. Several texts from the poem illustrate the theme of good and evil. During his battle with Grendel, he proclaims, â€Å"Whichever one death fells / must deem it a just judgment by God† (lines 440-441). Beowulf is also described to be a man of faith as he declares that, â€Å"the Geat placed complete trust in his strength of limb in the Lord's favor† (669-670). This emphasizes the fact that Beowu lf relies on the guidance of God and believes it to be his strength.Even his friend Hrothgar illuminates this goodness in character when he warns Beowulf about the moral dangers caused by pride. â€Å"O flower of warriors, beware of that trap. / eternal rewards. Do not give way to pride† (1758-1759). On the other hand, evil rests on the characters of Grendel and his mother—the villains of the story. Grendel is introduced in a much darker tone, â€Å"until finally one, a fiend out of hell, / began to work his evil in the world. / Grendel was the name of this grim demon† (100-102).He is also described in the story to be a descendant of Cain which further highlights the evil in his character, as Cain is widely known to be the biblical character who has slain his brother Abel out of jealousy. The story of Beowulf may seem to be just an extensive poem which tackles the never-ending issue of good versus evil. It is like a prolonged epic fairytale of defeating evil ami dst the hardships. Yet, it is a unique literary piece that deserves its length in further reminding people that good really does conquer evil.

Free Essays on Procrastination

Procrastination is more than just a negative custom that needs to be weeded out of society; it is also a clichà ©Ã¢â‚¬Å¡ a small-talk joke, boast, or complaint. After all, we all do it. Most everybody I know is willing to admit it is an exasperating problem in their life, and would benefit from a course in How to Eliminate Procrastination, but say they have to much to catch-up on, and will take it later. There are many underlying issues and causes of procrastination. Lack of relevance and interest is two of the most common causes. While perfectionism having extremely high standards, which are almost unreachable is another problem all together. Evaluation, anxiety, ambiguity, fear of failure and self-doubt, fear of success, inability to handle the task, lack of information needed to complete the task, environmental conditions, physical conditions, moreover, and anxiety over expectations that others have of you, are all very serious causes of procrastination. Poor time management is a great cause of procrastination. Procrastination means not managing time wisely. One may be uncertain of one's priorities, goals, and objectives. Procrastinators may also be overwhelmed with the task. As a result, they keep putting off the assignments for a later date, or spending a great deal of time with your friends or worrying about upcoming examination, class project and additional papers rather than completing them.... Free Essays on Procrastination Free Essays on Procrastination Have you ever put something off to the last minute†¦such as a project or a paper? I’m sure at some point in your life you have. You may procrastinate more than you realize. Procrastination is one of the main reasons that so many companies lose money and you don’t want to be the one losing money for your company. However there are solutions to procrastination and it can be overcome. Today we are going to talk about identifying underlying issues that cause procrastination, developing solutions, and overcoming procrastination. IDENTIFY UNDERLYING ISSUES Discover your pattern of procrastinating and make a note of it. One reason you procrastinate is because of fear. Sometimes you may fear the task or project at hand because you have to move out of your comfort zone. Becoming aware of your fear can enable you to eliminate it. Perfectionism is one of the more common reasons for procrastinating. Perfectionists avoid starting because they fear they will fall short of their highest standard. If they avoid starting they never have to worry about imperfections in the end if the task isn’t done. Crisis Making- one who thrives on adrenaline. Cannot get motivated until the very last moment. Infuriates friends and colleagues and makes you look bad in the process. Expectation anxiety. Stop becoming a better person for other people and realize that the person you are is just fine. Your faults can be wonderful teachers and weaknesses are just hidden strengths. Accept yourself and always do your best. Overextenders often have the har dest time recognizing themselves because everything is important. Set goals for what is to be done and when, break goals into smaller sub-goals. DEVELOPING SOLUTIONS. Face procrastination head on. Ask yourself what is blocking you? Write it down/ record it. This exercise should help you begin. Choose to easily begin. Making this choice is often enough to get you going. In National Public Acco... Free Essays on Procrastination I’m what most people might call lazy, lethargic, and a procrastinator. How did it start? The first specific instance that I can remember was in 5th grade math class. I didn’t do my math. My mentality was that school consumed more then half of my waking hours and I wasn’t going to let it take anymore then that. So my assignments were partially completed, from the day before, and handed in unfinished. I knew that my parents and teachers would raise hell itself when I did this but my mind wouldn’t waiver on this. Since I had been able to get through all of grade school without homework why should I have any now? Great reasoning for a 5th grader, but this thinking contained a few flaws. To start out, there are 3 types of people in the world. The first kind will generally always try their best and be a competitor in life. They treat life as a marathon that needs a steady vigil pace to complete. The second is the person the will try to complete the absolute bear minimum to survive and occasionally misjudges what is needed done. The third and final is the person that absolutely cannot find any reason to try at all and hope for the best to come to them but never actively seek it. This is the lowest form of life that will suckle away your money, forgiveness, and love never sharing it back with you. To thoroughly understand the three classes of people, a more detailed analysis is needed. The first kind is the ideal person. One, which all parents and communities hope to produce. They are considered the leaders, overachievers, and well standing citizens. The second class is the C student of life. They’re the average person who occasionally does exceptional work but for the most part will be in the shadows of the first class. Procrastination and laziness is most common to occur in this class and becomes extreme when we reach the third class. The 3rd class no longer tries or cares too much about their life to do anything about their... Free Essays on Procrastination Procrastination is more than just a negative custom that needs to be weeded out of society; it is also a clichà ©Ã¢â‚¬Å¡ a small-talk joke, boast, or complaint. After all, we all do it. Most everybody I know is willing to admit it is an exasperating problem in their life, and would benefit from a course in How to Eliminate Procrastination, but say they have to much to catch-up on, and will take it later. There are many underlying issues and causes of procrastination. Lack of relevance and interest is two of the most common causes. While perfectionism having extremely high standards, which are almost unreachable is another problem all together. Evaluation, anxiety, ambiguity, fear of failure and self-doubt, fear of success, inability to handle the task, lack of information needed to complete the task, environmental conditions, physical conditions, moreover, and anxiety over expectations that others have of you, are all very serious causes of procrastination. Poor time management is a great cause of procrastination. Procrastination means not managing time wisely. One may be uncertain of one's priorities, goals, and objectives. Procrastinators may also be overwhelmed with the task. As a result, they keep putting off the assignments for a later date, or spending a great deal of time with your friends or worrying about upcoming examination, class project and additional papers rather than completing them....

The Strength of Love essays

The Strength of Love essays The Bicycle Thief is considered a masterpiece Neorealist film that incorporates a unique relationship between father and son. Antonio Ricci, the father, and Bruno, the son, grow to depend on each other throughout the film. The intense search for Riccis stolen bicycle in war torn Italy provides the foreground for which this relationship develops. In The Bicycle Thief the strong relationship between Ricci and Bruno provides the foundational theme of faith and hope for the future. The love Ricci has for his son can be seen in the beginning of the movie when he accepts a job for man who has a bicycle. Ricci no longer has a bicycle because he pawned it in a pervious attempt to acquire money in order support his family. Ricci simply accepts the job because he is desperate for work and desperate to support his son and wife. This time it means pawning the familys cotton sheets in order for Ricci to get enough money to buy a bicycle. This shows that Ricci will do what ever it takes to support his son and wife. The idea that jobs are so rare shows the grave and extreme economic situation that Italy has sunk into following the post war period. For a child like Bruno to grow up in this period of history he needs the dependence of a strong father figure. In many cases throughout the film Ricci shows a strong side such as accepting a job with out the proper transportation. It is clear that Ricci will do whatever it takes to provide for his family. On Riccis first day of work Bruno is just as excited as the father. Bruno gets up early to see his father off to work. Bruno and Ricci have a bond that is based around the bicycle. When they have the bicycle in their possession, Bruno is the one who takes care of the bike while Ricci is the one who rides the bike. On first day of work Bruno dresses identical to what Ricci is wearing for a uniform. This shows that Bruno wants to be just like his father. Bruno wants...

Week 3 Essay Example | Topics and Well Written Essays - 1000 words - 1

Week 3 - Essay Example ccessful undertaking while taking particular considerations to the current economic conditions and so as to develop contingency plans in that respect. In essence, it is a plan of thriving in the market. While there are different types of business plans, they all can serve either of the two purposes: internal and external (Schwetje & Vaseghi, 2007, p. 1). When a business plan has an internal function, it presents strategies and tactics which can be utilized to effectively manage the internal operations and other domestic affairs of the company. A business plan could also be structured for an external purpose when it presents feasible means of financing (e.g. bank loans, venture capital, strategic alliances) for the continuous operation of the business. The marketing plan is probably the meatiest feature that a business plan could have since it presents how the company’s products should be sold to the target market (even if the market is oligopolistic or in a form of perfect competition though except in a monopolistic structure) or in brief the influx of a real good cash that could support the business operations for a long term (Jaret, et al., 2010, p. 153). The marketing plan typically includes the current market situation, product positioning and/or promotional tactics (Jaret, et al., 2010, p. 154). Apparently it can be said that a product is not doing any good in the market at all either because of a poor marketing strategy or simply because it lacks value and features. However, sometimes a bad product can guise a good image through strategic marketing. A good marketing strategy permits the aspiring businessman to roughly know how to compete in market through a thorough market research. Without a marketing strategy, the business idea is a fail no matter how well established the company’s reputation is. For someone new in the market, everything will be much worse. The financial overview is also an important aspect in a business plan. Defining the financial

Super Bowl Ads Do They Work Research Paper Example | Topics and Well Written Essays - 1500 words

Super Bowl Ads Do They Work - Research Paper Example Because of such high viewership of Super Bowl, it serves as a unique platform for advertisers and marketers to sell their product. The commercial airtime during Super Bowl broadcast is most expensive and therefore, companies create their most unique and expensive advertisements to be aired during Super Bowl game. As a result, watching and discussing the broadcast's commercials has become a significant aspect of the event. DATA ON COSTS In 2011, Super Bowl game had the largest television audience of a U.S. program ever and therefore, companies willingly paid up to $3 million for a 30 second slot during Super Bowl broadcast. This year the viewership of the Super Bowl game reached 111 million people, some of which tuned in to watch the game, while many of the others tuned in to only watch the commercials. The high price tag of the commercials assures that they will be spectacular and innovative in most cases. The commercials are often highly anticipated, generating much buzz even before the game is played usually because of their innovation or sense of humor. (Reporter, 2011) WHY SPEND THE ADVERTISING DOLLARS Thomas Harpointner, CEO of the e-business and interactive consulting company AIS Media, says "The Super Bowl commercials are the most talked-about commercials on the planet," he said. "And that's what makes the commercials and the opportunity to advertise on the Super Bowl so special. So for a company that is just launching, or launching a new product line, or is making a big company shift, the Super Bowl offers a unique platform." (Schy, 2010) Therefore, companies avail this opportunity of Super Bowl platform to advertise their product even at a very high cost. They make special and high budget ads to be aired specially during Super Bowl game, which has also made Super Bowl advertising as one of the most watched out time of the year for marketers as well. EXPLORATION OF SOME SUCCESSFUL COMPANIES SUCCESS OF PEPSI CO. SUPER BOWL ADS In 2010, for the first time in 23 years Pepsi did not run an ad during the Super Bowl itself despite the fact that it was the official NFL sponsor. However, in 2011, Pepsi Co. became one of the game's biggest ad spenders when it bought three 30-second Pepsi Max spots, along with three spots for Doritos in the game on Fox. This marked the partnership of Pepsi Co.’s Doritos and Pepsi Max brands to launch a campaign in which consumers were to submit ads for the slots to be run during Super Bowl broadcast. Entrants will submit creative ads via a dedicated site at crashthesuperbowl.com, out of which ten ads will be shortlisted and announced in January. Then, consumers will vote for their favorite ads after which PepsiCo executives would be selecting the final two ads. Each of the ten finalists will receive $25,000 in prize money and a trip to Dallas to attend the game in a private luxury suite. The six winners will be awarded a maximum of $5 million, depending on the success of their ads in USA Today's Ad M eter panel, and a contract to create additional ads for the two brands in 2011. The idea turned out to be in favor of Pepsi Co. as according to Ace Metrix, analytics agency, the Pepsi ads scored higher than most beer brands, says CEO Peter Daboll, "certainly Doritos and Pepsi Max are the anti-celebrity ads. I mean, basically, people filmed these in their garages, and they actually did better than some of the high-priced ads

Legal Methods Paper Term Example | Topics and Well Written Essays - 2250 words

Legal Methods - Term Paper Example Mrs McColl, the petitioner, sought to establish that fluoridation would have several unfavourable side effects such as causation of cancer and that it would be ineffective in minimizing dental decay (Murray, Rugg-Gunn and Jenkins 1991, p.349). The petitioner also held that, in any event, Strathclyde Regional Council did not have the legal power to fluoridate its water supplies. [# 2] The Ground(s) on which the petitioner alleged that the Council’s decision was  ultra vires      Mrs McColl had petitioned that fluoridation of the water supplies would be ultra vires the respondents (Strathclyde Regional Council), a nuisance, and thus illegal. The petitioner also claimed that fluoridation was a breach of the Water (Scotland) Act 1980 and a violation of the Medicines Act 1968. McColl claimed that adding fluoride to the water supply system was out with Strathclyde Regional Council powers. The Council did not have explicit powers on the issue of wholesomeness of the water. Howe ver, the Regional Council argued that it was in essence rendering the water more wholesome by righting a deficiency in fluoride, which results to caries. [# 3] Lord Jauncey’s Response to the Petitioner’s Arguments on the  ultra vires   Any decision that can be considered to have not been taken in a lawfully permitted manner is considered to be ultra vires. The judge repelled specifically and in details all of Mrs McColl assertions that fluoride was medically unsafe, excluding that of ultra vires. The judge concluded that the decision making body (Strathclyde Regional Council) acted in excess of its powers. Strathclyde Regional Council duty to provide wholesome water did not entail power to add fluoride to water. The judge also quoted the water (Scotland) Act 1980 to establish that the law obligated the provision of â€Å"wholesome water† by the Regional Council (Henriques and Winter 2002, p.143). Beyond this requirement, though, â€Å"statutory provisions w ere nonexistent, which could be reasonably construed as advocating the improvement of the general health of the water consumers.† Hence, the council was acting beyond its powers hinged on whether the addition of fluoride was necessary to make the water wholesome (contrary to making the water unwholesome). In his verdict, the judge declared that fluoridation for the purpose of minimizing the occurrence of dental decay was ultra-vires the respondent (Murray, Rugg-Gunn, and Jenkins 1991, p.350). Lord Jauncey granted the interdict on this point alone. Lord Jauncey also stated that it was improbable that parliament would have sought to award a water authority the authority to enhance â€Å"the health of the water consumers,† especially since water fluoridation would â€Å"incorporate a violation of individual rights† (Yiamouyiannis 1983, p.162). [# 4] Techniques of Precedent Utilized in McColl  v.  Strathclyde Regional Council Lord Jauncey’s 400-page judgem ent featured the medical evidence for or against water fluoridation, except for a few pages dealing with legal issues evident in the case. Prior to 1985, there was no explicit statutory basis for water fluoridation in the UK, although some water fluoridation schemes were present at the time. In forming his verdict, the judge reviewed other similar cases, especially that of Lower Butt, New Zealand, even though their findings were not necessarily binding (Wright 2009, p.183). Jauncey judgement examining sources of authority on the subject of wholesome water was not in depth, as the